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Competitive Advantage Through Market Orientation on Trust Bank Limited

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Competitive Advantage Through Market Orientation on Trust Bank Limited
Abstract
The word bank was borrowed in Middle English from Middle French banque, from Old Italian banca, from Old High German banc, bank "bench, counter". Benches were used as desks or exchange counters during the Renaissance by Florentine bankers, who used to make their transactions atop desks covered by green tablecloths.
One of the oldest items found showing money-changing activity is a silver Greek drachm coin from ancient Hellenic colony Trapezus on the Black Sea, modern Trabzon, c. 350–325 BC, presented in the British Museum in London. The coin shows a banker's table (trapeza) laden with coins, a pun on the name of the city. In fact, even today in Modern Greek the word Trapeza (Τράπεζα) means both a table and a bank.
Another possible origin of the word is from the Sanskrit words 'byaya' (expense) and 'onka' (calculation) = byaya-onka. This word still survives in Bangla, which is one of Sanskrit's child languages. ব্যায় + অঙ্ক = ব্যাঙ্ক . Such expense calculations were the biggest part of mathematical treatises written by Indian mathematicians as early as 500 B.C.

The word “bank” refers to the financial institution that deals with money transaction. Commercial banks are the primary contributors of the economy of this country. On one hand, they are borrowing money from the locals and on the other hand lending the same to the locals as loans and advances. So the people and the government are very much dependent on banks. Moreover, banks are profit-earning concerns, as they collect deposits at the lowest possible cost and provide loans and advances at higher rate. The difference between two is the profit for the bank.

Introduction

At the instance of Army Welfare Trust The Trust Bank was incorporated as a Public Limited Company under the Companies Act, 1994 on June 17, 1999 to carry on all kinds of banking business in Bangladesh. After obtaining license from Bangladesh Bank on July, 1999 the Bank commenced its banking operation on November 29,

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