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Competitive analysis meet fresh penang

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Competitive analysis meet fresh penang
Competitive Analysis
The main competitor for Meet Fresh Outlets in Penang is Blackball outlets; Meet Fresh has 2 outlets in Penang while Blackball has 8 outlets, which are in Pulau Tikus, 1st Avenue Mall. Queensbay Mall, D’Piazza Mall, Farlim, Sunway Carnival Mall, Bukit Mertajam and Gurney Plaza respectively. Blackball has gained popularity among its competitors because of its, higher number of outlets in Penang. Blackball has placed itself as a reputable brand.
The history of Blackball begins with Mr Tang, a seasoned tour guide also an expert Taiwanese dessert connoisseur and is the founder of Blackball (https://www.facebook.com/BlackBall.my/info).
He created his own recipe and wanted to share it with the world. The main ingredient of blackball is 'Xian Cao', a popular dessert and tea ingredient, and also believed to be an aid in lowering high blood pressure, high cholesterol and it also helps to build a better immune system in the body which is made in Guan Xi District a region of southern China. Blackball open its doors with the first outlet in Taipie,Taiwan on 2006 and it has grown into one of the most successful dessert chains. Blackball’s dessert is tasty and famous thanks to the perfectly crafted yam ball, the yam ball is chewy, smooth and has a delightful flavour in each bite. Alex and Endie both entrepreneurs and dessert lovers from Malaysia decided to bring it back home to Malaysia, for the locals to taste and share this dessert. (http://www.blackball.com.my/about.htm)
The top selling products in blackball are, Blackball Signature, Blackball fresh milk with glass jelly and Blackball Boba Milk Tea. (http://www.blackball.com.my/about.htm).
The Blackball Signature is a combination of grass jelly ice, yam ball, taro Q, red bean, pearl and the signature grass jelly served in a bowl. The portion in the bowl is quite big.
The fresh milk with glass jelly dish, uses the signature silky smooth grass jelly mixed with premium fresh milk, then the mixture

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