Competitive Edge of Vitasoy
The Final Year Project of
“Competitive Edge of VITASOY”
Coventry University - BABA
Table of Content
Chapter 1 Abstract…………………………………………………………………….3
Chapter 2 Background…………………………………………………………………….4-5
2.1) Background of VITASOY
2.2) Aim & Mission
Chapter 3 Research Objectives
Chapter 4 Literature Review
Chapter 5 Methodology
Chapter 6 Conclusion
Chapter 7 Recommendation
Chapter 8 Ethical considerations…………………………………………………………...19
Chapter 9 Scope and Limitation……………………………………………………………20
Chapter 10 Table Time ……………………………………………………………………...18
Chapter 11) Reference……………………………………….……………………………21
Appendix I
Chapter 1) Abstract:
In this study, the topic is ” Competitive edge of VITASOY”. I am going to study” VITASOY holding Ltd” and analyze the factors of marketing competitiveness of VITASOY. The business environment will be assessed by SWOT analysis and marketing mix. Besides, I am going to find out the reasons for the VITASOY success at the past .The current marketing strategies of VITASOY when facing the changing perception of customers as well as how can increase competitiveness in the future.
Besides, I am going to conduct a survey to collect data on internet. It can help us to analysis the reasons of competitive edge for VITASOY. I will collect primary data and secondary data. Primary data is questionnaires. Secondary data is journals and annual report of VITASOY.
Competitive edge can help competitive analysis and recommendation will be providing some marketing plans for further to increase the marketing competitiveness.
Chapter 2) Background
2.1) Background of VITASOY
VITASOY is 70th anniversary, which has been established for long time in Hong Kong.
In 1940, the brainchild of Dr K.S. Lo, who was bringing the soymilk made from this healthy little bean to a wider market.
Moreover, VITASOY was nutritious, high-protein soymilk that was sold at reasonable price to Hong Kong people after the World Wars. At first, VITASOY was
“Competitive Edge of VITASOY”
Coventry University - BABA
Table of Content
Chapter 1 Abstract…………………………………………………………………….3
Chapter 2 Background…………………………………………………………………….4-5
2.1) Background of VITASOY
2.2) Aim & Mission
Chapter 3 Research Objectives
Chapter 4 Literature Review
Chapter 5 Methodology
Chapter 6 Conclusion
Chapter 7 Recommendation
Chapter 8 Ethical considerations…………………………………………………………...19
Chapter 9 Scope and Limitation……………………………………………………………20
Chapter 10 Table Time ……………………………………………………………………...18
Chapter 11) Reference……………………………………….……………………………21
Appendix I
Chapter 1) Abstract:
In this study, the topic is ” Competitive edge of VITASOY”. I am going to study” VITASOY holding Ltd” and analyze the factors of marketing competitiveness of VITASOY. The business environment will be assessed by SWOT analysis and marketing mix. Besides, I am going to find out the reasons for the VITASOY success at the past .The current marketing strategies of VITASOY when facing the changing perception of customers as well as how can increase competitiveness in the future.
Besides, I am going to conduct a survey to collect data on internet. It can help us to analysis the reasons of competitive edge for VITASOY. I will collect primary data and secondary data. Primary data is questionnaires. Secondary data is journals and annual report of VITASOY.
Competitive edge can help competitive analysis and recommendation will be providing some marketing plans for further to increase the marketing competitiveness.
Chapter 2) Background
2.1) Background of VITASOY
VITASOY is 70th anniversary, which has been established for long time in Hong Kong.
In 1940, the brainchild of Dr K.S. Lo, who was bringing the soymilk made from this healthy little bean to a wider market.
Moreover, VITASOY was nutritious, high-protein soymilk that was sold at reasonable price to Hong Kong people after the World Wars. At first, VITASOY was