Competitive Position

TABLE OF CONTENTS

INTRODUCTION………………………………………………………………02 1.0 COMPETITIVE POSITION………………………………………….02 2.0 MARKET ENTRY……………………………………………………..04
2.1 REASON FOR ENTERING INTO THE USA MARKET……………………..04
2.2 MARKET ATTRACTIVENESS……………………………………………………..06 2.3.1 TARGET MARKET…………………………………………………………………08
2.3.2 PROJECT SALES AND OTHER FINANCIAL MATTERS……………….08
2.3.3 OPERATIONS……………………………………………………………………….10
2.3.4 HUMAN RESOURSES …………………………………………………………..10
2.3.5 MODE OF ENTRY………………………………………………………………….11
2.3.6 MARKET COMPAIGN …………………………………………………………..11
3.0 REFERENCES ……………………………………………………………12

INTRODUCTION
In this assignment we tried to look into the Baja Auto’s own position in Indian domestic market and how it has performed in last year compare to local rivals. In addition, we suggest company to invest directly in America’s automobile industry as America and India is more or less similar in terms of operating multinational organisations. As, it is a long term investment and high risk strategy for company, we clinically analysed new market scenario and different aspects of it.
1.0 Competitive Position
Bajaj Auto is ranked as the world’s fourth largest two and three wheelers production company. It is in two wheelers and three wheelers Indian market since 1945 and recognised brand across Asia, Middle Eastern countries, Latin America. Bajaj Auto shares 26.70% of two wheelers market in India, fairly behind Hero Honda Motors which has 41.35% Indian customers, and ahead of TVS Motor Company which holds 18.14%. But when it comes to three wheelers vehicles, Bajaj Auto clearly control the majority of the market with 58.60%, much ahead then Piaggio Vehicles 32.70%. Bajaj’s closest competitor in two wheelers market is Hero Honda Motors. Hero Honda sold 3.72 million two wheelers units, almost double then Bajaj, who managed to sold 1.28 million units. Bajaj Auto is the country’s largest exporter of two- and

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