Competitive Strategies
Competitive Strategies
Competitive Strategies
Coca-Cola (Coke) and Pepsi-Cola (Pepsi) are two major cola companies competing for the number one spot in a substantial global cola market, and is known for the most notable ongoing battles between two major cola companies to date. Fortunately, for both companies, the cola beverage industry stretches to nearly every corner of the world. However, with such a vast market and immense revenue capabilities it is no wonder that the Coke versus Pepsi competition is still so intense (Coke vs. Pepsi, 2012). In the paragraphs to follow this paper will determine how Coke and Pepsi’s corporate cultures are different from each other, review three ways the Coke and Pepsi culture have benefited each other when competing, and consider how Pepsi and Coke could continue to thrive if its current corporate culture would have to change in the future.
Coca-Cola has a passion for success. Leaders strive to build a better future, and have the reliability to be real, and accountable. In addition, leaders continue to seek, imagine, create, delight, and do what they do well by using principles that transform a desire into an accomplishment. There is no single formula needed to succeed, and Coke allows employees to explore his or her creative abilities, the freedom to research new ideas, and to have a setting which allows anyone to make his or her passion come to life (The Coca-Cola Company, 2009).
Pepsi, on the other hand, likes to perform with a purpose, burn new trails, never settle to be second best, be bigger, better, and successful together. Pepsi is committed to giving consumers the taste he or she craves, and meet nutritional needs. By dreaming globally and acting locally Pepsi is consistently seeking to innovate and sustain the people, the planet, the communities and business they serve. Fortunately, new markets make way for new ventures, new ways to focus on health issues, cultural, and ecological encounters. Every day is a
Competitive Strategies
Coca-Cola (Coke) and Pepsi-Cola (Pepsi) are two major cola companies competing for the number one spot in a substantial global cola market, and is known for the most notable ongoing battles between two major cola companies to date. Fortunately, for both companies, the cola beverage industry stretches to nearly every corner of the world. However, with such a vast market and immense revenue capabilities it is no wonder that the Coke versus Pepsi competition is still so intense (Coke vs. Pepsi, 2012). In the paragraphs to follow this paper will determine how Coke and Pepsi’s corporate cultures are different from each other, review three ways the Coke and Pepsi culture have benefited each other when competing, and consider how Pepsi and Coke could continue to thrive if its current corporate culture would have to change in the future.
Coca-Cola has a passion for success. Leaders strive to build a better future, and have the reliability to be real, and accountable. In addition, leaders continue to seek, imagine, create, delight, and do what they do well by using principles that transform a desire into an accomplishment. There is no single formula needed to succeed, and Coke allows employees to explore his or her creative abilities, the freedom to research new ideas, and to have a setting which allows anyone to make his or her passion come to life (The Coca-Cola Company, 2009).
Pepsi, on the other hand, likes to perform with a purpose, burn new trails, never settle to be second best, be bigger, better, and successful together. Pepsi is committed to giving consumers the taste he or she craves, and meet nutritional needs. By dreaming globally and acting locally Pepsi is consistently seeking to innovate and sustain the people, the planet, the communities and business they serve. Fortunately, new markets make way for new ventures, new ways to focus on health issues, cultural, and ecological encounters. Every day is a
References: Barney, J.B. (1995). Looking inside for Competitive Advantage. Academy of Management Executive, 9(4). Coke vs. Pepsi. (2012). Coke vs. Pepsi: Who Gets Your Vote? Retrieved from http://cokevspepsi.net/ PepsiCo. (2012). Performance with a Purpose. Why Work at PepsiCo? Retrieved from http://www.pepsico.com/Careers/Why-Work-at-PepsiCo/Culture.html The Coca-Cola Company. (2009). Our People, Culture, Vision and Values. Retrieved from http://www.europeancareers.coca-cola.com/en/home/our-company/our-people-culture-vision-values/ Smith, N. (2012). Coke versus Pepsi: Differences in Cultural History Rather than Taste. Retrieved from http://www.articlemyriad.com/coke-pepsi-differences-cultural-history-taste/ Vulpala, L.G. (2007). Cola Wars: Five Forces Analysis. Goutham’s Thoughts. Retrieved from http://goutham.wordpress.com/2007/10/18/cola-wars-five-forces-analysis/