Competitive Strategy
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Chapters Indigo
Competitive Strategy
Names: Signature: Email: Date: We confirm that we have read and understood the APA style guide included with the course outline as well as the explanation on plagiarism mentioned in the undergraduate calendar under section IX Academic Offenses, which also has been listed in the course outline. We warrant that all materials, ideas, and text are original creations of our group members and that any portion of the report or presentation that is not our group’s intellectual property is cited within the text using APA format and that these citations have been included in a reference list in the back.
Executive Summary
Chapters Indigo is an industry pioneer within the book selling industry, having begun business over 70 years ago. Although the company now is involved with more than simply selling books, their main focus has been with hard copy books and e-books. The company operates internationally; however, this report will place emphasis on the domestic portion (Canada) as it accounts for most of the total revenue. Chapters Indigo exercises a strategy under two main headings: in store and online sales. The current main distribution channel would be the physical Chapters Indigo stores and are known as leaders in the in-store book selling business. The company continues to be profitable but as their sales do not reach the proportion as Amazon, the two companies continue to be fierce competitors. Within the book industry, there are few main competitors such as Amazon and ITunes. The book industry in continually changing because of the growth in technology and consumer preferences. The retail book industry is highly competitive.
After an in-depth analysis of Chapters indigo and the retail book industry it is clear that chapters indigo should move towards concentric horizontal merger. This would involve merging another company in the same industry that has low growth potential and by doing this
Chapters Indigo
Competitive Strategy
Names: Signature: Email: Date: We confirm that we have read and understood the APA style guide included with the course outline as well as the explanation on plagiarism mentioned in the undergraduate calendar under section IX Academic Offenses, which also has been listed in the course outline. We warrant that all materials, ideas, and text are original creations of our group members and that any portion of the report or presentation that is not our group’s intellectual property is cited within the text using APA format and that these citations have been included in a reference list in the back.
Executive Summary
Chapters Indigo is an industry pioneer within the book selling industry, having begun business over 70 years ago. Although the company now is involved with more than simply selling books, their main focus has been with hard copy books and e-books. The company operates internationally; however, this report will place emphasis on the domestic portion (Canada) as it accounts for most of the total revenue. Chapters Indigo exercises a strategy under two main headings: in store and online sales. The current main distribution channel would be the physical Chapters Indigo stores and are known as leaders in the in-store book selling business. The company continues to be profitable but as their sales do not reach the proportion as Amazon, the two companies continue to be fierce competitors. Within the book industry, there are few main competitors such as Amazon and ITunes. The book industry in continually changing because of the growth in technology and consumer preferences. The retail book industry is highly competitive.
After an in-depth analysis of Chapters indigo and the retail book industry it is clear that chapters indigo should move towards concentric horizontal merger. This would involve merging another company in the same industry that has low growth potential and by doing this
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