Competitiveness and investment attractiveness of the Chilean wine industry

A report to show the competitiveness and investment attractiveness of the Chilean wine industry

Ryan Flannigan
W12032238

Global and international business environment
SM0269
Word Count – 2998

Contents Page
1. Introduction ………………………………………………….pg 3
2. Factor Conditions……………………………………………pg 3
2.1. Natural Resources…………………………………………………………pg 3
2.3. Unemployment Rates …………………………………………………….pg 4
2.4. Infrastructure……………………………………………………………….pg 4
3. Demand Conditions…………………………………………pg 4
3.1. Local Demand ……………………………………………………………..pg 4
3.2. Global Demand……………………………………………………………..pg 5
4. Related and Supporting Industries………………………..pg 5
4.1. First Supporting Industry……………………………………………..…...pg 5
4.2. Second Supporting Industry………………………………………...….....pg 5
5. Structure, Strategy and Rivalry…………………………...pg 5
6. The Role of Chance………………………………………...pg 6
7. The Role of Government…………………………………...pg 6
8. Modes of Entry………………………………………………pg 7
8.1. First mode of entry………………………………………………………….pg 7
8.2. Advantages of first mode of entry…………………………………………pg 7
8.3 Disadvantages of first mode of entry………………………………………pg 7
9. Modes of Entry……………………………………………….pg 8
9.1. Second mode of entry………………………………………………...…….pg 8
9.2. Advantages of second mode of entry………………………………..……pg 8
9.3 Disadvantages of second mode of entry…………………………..………pg 8
10. Recommendation………………………………………..…pg 9
References…………………………………………………..pg 10 - 11
1. Introduction
The last few decades have brought major transformations and changes to the wine industry in Chile, between 1990 and 1993 an additional of 10,000 hectares of various strains wine grapes were planted in conjunction with large investments in new technologies for production of wine, with a focus on the growth of the international markets. (Viña Veramonte, 2013) these changes and investments have led to the industry booming as Chile’s skilled winemakers have been able to grow with the technology and produce a distinctively unique world class wine, consumed all over the

References: Euro Monitor ( 2014) Wine in Chile, country report retrieved August 4th 2014 from http://www.euromonitor.com/wine-in-chile/report Hoskisson (2008) Understanding Business Strategy: Concepts and Cases First edition pg 159 Cengage Learning The Economist (2010) If one green bottle, Issue 97 pg 13 Viña Veramonte (2013) Chilean wine history Retrieved 2nd August 2014 from http://www.chilean-wine.com/chilean-wine-history/