Competitor Analysis Website & Thought Leadership
Competitor analysis: Website & Thought leadership
Report by
Rashmi Singh (PGDM No: 10098)
Work carried out at
Tata Consultancy Services, Bangalore, Karnataka
Submitted in partial fulfilment of the requirement of
Summer Internship Programme
Under the Supervision of
Mr. Ashish Shetty,
Marketing Lead, Insurance ISU,
TCS, Bangalore
SDM Institute for Management Development
Mysore, Karnataka, India
(June 2011)
SDM IMD
INSTITUTE CERTIFICATE
This is to certify that Ms. Rashmi Singh, undergoing PGDM program 2010-12 at this institute has successfully completed the Summer Internship Programme on the project titled ―Competitor
Analysis: Website and Thought Leadership‖ at TCS, Bangalore, from April 01, 2011 to May 31,
2011 as a partial requirement for completion of his PGDM curriculum.
Prof. Govinda Sharma
Internal Faculty Guide
SDM IMD, Mysore.
Date: 24/06/2011
Place: Mysore
Summer Internship Project
Page 2
SDM IMD
Acknowledgement
I take this opportunity to extend my sincere gratitude to our guides at Tata Consultancy Services, Mr.
Ashish Shetty and Ms. Varsha Nair who spent a lot of time mentoring and guiding us. The insurance ISU was a completely new arena for us. We stumbled a fe w times, yet they have been very patient and supportive with us, always encouraging us to give our best.
I also thank the Academic relationship manager, TCS, Mr. Chandra Koduru, for helping us with the joining formalities and induction program.
I would also like to thank Prof. N. R. Govinda Sharma and Lt. Col. S. N. Prasad, our internship guides at
SDM Institute for Management Development, for their constant encouragement and guidance during our internship. Finally, I thank my team mates Chaitra B. and Muhammed Shafeeq for their inputs throughout the internsip. Summer Internship Project
Page 3
SDM IMD
Executive summary
In this era of digital marketing, a company‘s website and its thought leadership marketing are
Report by
Rashmi Singh (PGDM No: 10098)
Work carried out at
Tata Consultancy Services, Bangalore, Karnataka
Submitted in partial fulfilment of the requirement of
Summer Internship Programme
Under the Supervision of
Mr. Ashish Shetty,
Marketing Lead, Insurance ISU,
TCS, Bangalore
SDM Institute for Management Development
Mysore, Karnataka, India
(June 2011)
SDM IMD
INSTITUTE CERTIFICATE
This is to certify that Ms. Rashmi Singh, undergoing PGDM program 2010-12 at this institute has successfully completed the Summer Internship Programme on the project titled ―Competitor
Analysis: Website and Thought Leadership‖ at TCS, Bangalore, from April 01, 2011 to May 31,
2011 as a partial requirement for completion of his PGDM curriculum.
Prof. Govinda Sharma
Internal Faculty Guide
SDM IMD, Mysore.
Date: 24/06/2011
Place: Mysore
Summer Internship Project
Page 2
SDM IMD
Acknowledgement
I take this opportunity to extend my sincere gratitude to our guides at Tata Consultancy Services, Mr.
Ashish Shetty and Ms. Varsha Nair who spent a lot of time mentoring and guiding us. The insurance ISU was a completely new arena for us. We stumbled a fe w times, yet they have been very patient and supportive with us, always encouraging us to give our best.
I also thank the Academic relationship manager, TCS, Mr. Chandra Koduru, for helping us with the joining formalities and induction program.
I would also like to thank Prof. N. R. Govinda Sharma and Lt. Col. S. N. Prasad, our internship guides at
SDM Institute for Management Development, for their constant encouragement and guidance during our internship. Finally, I thank my team mates Chaitra B. and Muhammed Shafeeq for their inputs throughout the internsip. Summer Internship Project
Page 3
SDM IMD
Executive summary
In this era of digital marketing, a company‘s website and its thought leadership marketing are