Competitors VRIO Analysis: Jack N Jill Veo Capability
Competitors VRIO Analysis:
Jack N’ Jill VRIO Capability
Cream-O Vanilla-cream filled chocolate sandwich cookies 30g (Product)
Valuable? Rare? Costly to Imitate? Organized?
No
Result: Competitive Disadvantage
It is not valuable because Cream-O is often seen as a substitute of Oreo cookies.
Jack N’ Jill VRIO Capability
P8.28 (Price)
Valuable? Rare? Costly to Imitate? Organized?
Yes Yes Yes Yes
Result: Sustainable Competitive Advantage
10-packs of cream-o is only worth P62.50 which is less costly than a 9-pack oreo which is priced at P74.50. This makes it more affordable to consumers. The competitors of cream-O price their products higher than P6.25. For example, NaBisCo’s Oreo which is priced at P8.28 per pack. In order to create a product …show more content…
Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
Customers have easy access to this product. IT is placed in the aisle for biscuits and cookies. Jack N’ Jill’s place is not rare because most of the competitors of this product also distribute their products in the same location. It is placed near snacks like Oreo and Hi-Ro.
Jack N’ Jill VRIO Capability
Certified Cream-Oholic (Promotion)
Valuable? Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
The commercial shows how a person lost track in her class while fantasizing about Cream-O. Their way of promotion is not different compared to their competitors because advertisements and promotions are not frequently shown on television, radio or newspaper unlike their …show more content…
Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
The pricing of eggnog is valuable because it is priced appropriately for their target market which is children. However, it is not rare because competitors have the same price range like La Pacita’s Pasencia.
Monde Nissin VRIO Capability
SM Supermarket – SM San Lazaro (Place)
Valuable? Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
It is valuable because it is placed in the biscuits and crackers aisle. However, it is not rare because it is placed together with its indirect competitors like Pasencia, Egg Curls and Egg Cracklets. https://www.nissin.com/jp/ir/library/annual/pdf/anr_1503_01.pdf http://www.mondenissin.com/company/heart
Monde Nissin VRIO Capability
Mommy ni Jake TVC (Promotion)
Valuable? Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
Eggnog’s promotion is valuable because it is shown during the times when children are at home. It is shown every morning before they go to school and in the afternoon when they get home. However, it is not rare because snacks which are targeted to children are also shown in the same timeslot as
Jack N’ Jill VRIO Capability
Cream-O Vanilla-cream filled chocolate sandwich cookies 30g (Product)
Valuable? Rare? Costly to Imitate? Organized?
No
Result: Competitive Disadvantage
It is not valuable because Cream-O is often seen as a substitute of Oreo cookies.
Jack N’ Jill VRIO Capability
P8.28 (Price)
Valuable? Rare? Costly to Imitate? Organized?
Yes Yes Yes Yes
Result: Sustainable Competitive Advantage
10-packs of cream-o is only worth P62.50 which is less costly than a 9-pack oreo which is priced at P74.50. This makes it more affordable to consumers. The competitors of cream-O price their products higher than P6.25. For example, NaBisCo’s Oreo which is priced at P8.28 per pack. In order to create a product …show more content…
Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
Customers have easy access to this product. IT is placed in the aisle for biscuits and cookies. Jack N’ Jill’s place is not rare because most of the competitors of this product also distribute their products in the same location. It is placed near snacks like Oreo and Hi-Ro.
Jack N’ Jill VRIO Capability
Certified Cream-Oholic (Promotion)
Valuable? Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
The commercial shows how a person lost track in her class while fantasizing about Cream-O. Their way of promotion is not different compared to their competitors because advertisements and promotions are not frequently shown on television, radio or newspaper unlike their …show more content…
Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
The pricing of eggnog is valuable because it is priced appropriately for their target market which is children. However, it is not rare because competitors have the same price range like La Pacita’s Pasencia.
Monde Nissin VRIO Capability
SM Supermarket – SM San Lazaro (Place)
Valuable? Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
It is valuable because it is placed in the biscuits and crackers aisle. However, it is not rare because it is placed together with its indirect competitors like Pasencia, Egg Curls and Egg Cracklets. https://www.nissin.com/jp/ir/library/annual/pdf/anr_1503_01.pdf http://www.mondenissin.com/company/heart
Monde Nissin VRIO Capability
Mommy ni Jake TVC (Promotion)
Valuable? Rare? Costly to Imitate? Organized?
Yes No
Result: Competitive Parity
Eggnog’s promotion is valuable because it is shown during the times when children are at home. It is shown every morning before they go to school and in the afternoon when they get home. However, it is not rare because snacks which are targeted to children are also shown in the same timeslot as