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Comprehensive Study of Three-Wheeler- a Bajaj Auto Perspective

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Comprehensive Study of Three-Wheeler- a Bajaj Auto Perspective
COMPREHENSIVE STUDY OF THREE-WHEELER AUTOMOBILE MARKETA BAJAJ AUTO PERSPECTIVE

Report By
Vinay Kalal (PGDM No. 11119)

Work Carried at Bajaj Auto Ltd, Bangalore Submitted in partial fulfilment of the requirement of Summer Internship Programme

Under the Supervision of Mr. Shridhar Bhat Area sales manager, Bajaj Auto Ltd Bangalore

SDM Institute for Management Development
Mysore, Karnataka, India (June 2012)

CERTIFICATE BY THE FACULTY GUIDE, SDM INSTITUTE FOR MANAGEMENT DEVELOPEMNT, MYSORE This is to certify that Roll No. 11119 Mr VINAY KALAL of PGDM Batch 2011-13 has satisfactorily completed Summer Internship Project Titled COMPREHENSIVE STUDY OF THREE-WHEELER AUTOMOBILE MARKET -A BAJAJ AUTO

PERSPECTIVE located at BANGALORE from APRIL 1, 2012 to MAY 31, 2012 to partially fulfil the requirements of the PGDM program under my guidance.

Signature: Date: Name: Prof. Mohamed Minhaj SDM Institute for Management Development, Mysore

Executive summary
Title: Comprehensive Study of Three-Wheeler Automobile Market- A Bajaj Auto Perspective Supervised by: Mr. Shridhar Bhat Name of student: Vinay Kalal PGDM No: 11119

The automobile Industry in India is one of the largest in the world and one of the fastest growing industries globally. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world. Bajaj Auto Ltd has over six decades of presence in automobile sector and it is India’s second largest two-wheeler manufacturer. Bajaj Auto product line consists of diesel, petrol and LPG driven vehicles. Due to air pollution state government stopped giving permits to diesel vehicles for In-city public transport (Three-wheelers). TVS is one of the major competitors of Bajaj in LPG driven vehicles, TVS launched its vehicles in 2009 and since then it has been successful in capturing noticeable market share in particular categories. The study was to understand the customer perception of Bajaj and TVS products, with an


References: world motor vehicle production by country and type. (2009-10). Retrieved 06 15, 2012, from oica.net: http://oica.net/wp-content/uploads/all-vehicles-2010-provisional.pdf MArket capitalisation- top 50. (2012, Jun 8). Retrieved Jun 8, 2012, from www.capitalmarket.com: http://www.capitalmarket.com/MarketWatch/marketcap.htm What to expect from Bajaj Auto Q4 earnings? (2012, May 16). Retrieved may 28, 2012, from www.moneycontrol.com: http://www.moneycontrol.com/news/result-analysis/what-toexpectbajaj-auto-q4-earnings_705280.html Bajaj. (2011-2012). press relaese. Retrieved MAY 29, 2012, from www.Bajajauto.com: http://www.bajajauto.com/press-release/Press-Release-Mar-12-BAL.pdf ICAR. (2012, jun 14). Update on three wheeler industry. Retrieved jun 20, 2012, from www.indiainfoline.com: http://www.indiainfoline.com/Markets/News/ICRA-update-onIndian-Three-Wheeler-Industry/5440314803 Kamat, M. c. (2009, Dec 22). TVS margins to improve on growth in 3-wheeler segment. Retrieved 05 28, 2012, from WWW.livemint.com: http://www.livemint.com/2009/12/22215222/TVS-margins-to-improve-on-grow.html motors, T. (2010-2012). press release. Retrieved may 29, 2012, from www.tvsmotor.in: http://www.tvsmotor.in/press-release.asp?lngYear=2012 porter. (n.d.). Porter 's five forces model: Industry analysis model. Retrieved 06 6, 2012, from www.learnmarketing.net: http://www.learnmarketing.net/porters.htm Reporter, B. S. (2011, Apr 15). Passenger vehicle sales grow 29% in 2010-11. Retrieved june 15, 2012, from bsmotoring.com: http://bsmotoring.com/news/passenger-vehicle-sales-grow29-in-2010-11-set-to-overtake-brazil/3418/1 roudra b. (2012, may 11). TVS Motor stock slumps to 52-week low. Retrieved may 29, 2012, from www.thehindubisinessline.com: http://www.thehindubusinessline.com/markets/stockmarkets/article3408989.ece Technove, R. (2011, Sep 08). TVS: Announcements. Retrieved May 28, 2012, from www.yourmoneysite.com: http://www.yourmoneysite.com/companies/tvs-motorcompany-ltd/TVSMOTOR/announcements/2011-09-07/tvs-to-ram/241868 42
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