First of all we would like to thank the Almighty for giving us the time, patience, energy and will power to finish this assignment. Then we would like to thank our course lecturer Kaniz Khadiza (Liza) for making us do this assignment. While doing this assignment and I have gained quite some knowledge in this field. Next I also like to thank who bore the pain of finishing this assignment. Last but not the least I would like to thank I have suffered my late night nuisance while finishing this assignment. Thank you all.
Letter of Transmittal:
August 08, 2012
To,
Kaniz Khadiza (Liza)
Lecturer
School of Business Studies,
Southeast University.
Subject: Submission of the report on “Victoria’s Secret Pink”.
Dear Madam.
Here is a report on “Victoria’s Secret Pink”. This assignment was assigned to us for the purpose of fulfillment of Principles of Management Course. We have tried to collect the information to make our respect specific. Through the user of preparing this report we have developed a clear understanding of positioning strategy and its classifications with different examples. We tried our level best to make this report as reflective as possible. We appreciate to provide any information or classification if necessary. Each aspect is considered and studied as required and as per direction of this course instructor.
We would like to thank for assigning us such a responsibility and helping us on different aspects of the assignment.
Sincerely.
Md. Akid
ID: 2011210000235
Introduction :
Victoria's Secret is the largest American retailer of lingerie, founded by Roy Raymond on June 12, 1977.2012 sales were $6.12 billion with an operating income of $1 billion. The company sells lingerie, woman's wear and beauty products through its 1,000 U.S. stores, catalogs (annually mailing out 375 million) and website. Victoria's Secret is wholly owned and the largest holding of publicly tradedLimitedBrands company.Victoria's