Conduct a marketing audit

BSBMKG514A Implement & monitor marketing activities

Assessment
Student Name:

Introduction and instructions:
The assessment for this Unit of Competency consists of three assessment tasks:
1. Case Study Activity – requiring you to review case study scenarios, answer related questions
2. Practical Assessment – requiring you to prepare policy and procedure manual.
Result:
The result of each assessment task will be either ‘Satisfactory’ (S) or ‘Not Satisfactory’ (NS). Once you have satisfactorily completed all assessment tasks for a unit of competency you will be deemed to be Competent(C). If you have not satisfactorily completed all assessment tasks you will be deemed Not Yet Competent and reassessment will be required, the manner of which will be dependent upon the type of assessment task(s).
Office Use:
Tick as appropriate below
Assessor Name
Date
Signature
Case Study
Satisfactory  Not Satisfactory 

Practical Assessment
Satisfactory  Not Satisfactory 

Result:
COMPETENT 

NOT YET COMPETENT 

Campus Manager to countersign

Assessment 1–Case Study Assessment

BSBMKG514A Implement & monitor marketing activities

Student Name:

Date:

Recommended text: Marketing in Black and White by Brian Monger ( Chapter 8)
Situation:

Refer to the Green River Clothing Company case study on the section of Chapter 8. Then undertake the following tasks:

PART A:

Task 1:
Identify the key stakeholders who will take part in the marketing planning and implementation process.

Task 2:
a. Identify & brief the roles & responsibilities of marketing & non marketing personnel who will contribute in bringing success of marketing plan
b. Describe the approach you can use to determine individual, team & overall performance measures of the marketing plan

Task 3:
a. What do you understand by defensive marketing strategy, developing