Conduct a Mkt Audit

Table of contents

Purpose of the report Pg.6
Macro Environmental Factors Pg.7 Economic Factors Pg.7 Demographic Factors Pg.7 Technological Factors Pg.7 Social Factors Pg.7 Political Factors Pg.7
Micro Environmental Factors Pg.8 Market Pg.8 Costumers Pg.8 Competitors Pg.8 Suppliers Pg.8 Dealers Pg.8
Scope of the Report Pg.9
Audit Type Pg.9
Timing Pg.9
Personnel Pg.9
Audit Methodology Pg.10
Characteristic of the audit Pg.10 Marketing Environmental – Macro Pg.10 Marketing Environmental – Micro Pg.11
Marketing Strategy Audit Pg.11 Marketing Objectives Pg.11 Strategy Pg.11
Marketing Organisation Audit Pg.11 Formal Structure Pg.11 Functional Efficiency Pg.11 Interface Efficiency Pg.12
Marketing System Audit Pg.12 Marketing System Information Pg.12 Marketing Planning System Pg.12 Marketing Control System Pg.12 New Product Development System Pg.12
Marketing Productivity Audit Pg.13 Profitability Analysis Pg.13 Cost-Effectiveness Analysis Pg.13
Marketing Function Audit Pg.13 Products Pg.13 Price Pg.13 Distribution Pg.13 Sales Force Pg.14 Advertising Pg.14
Conclusions and Recommendations Pg.14

Report Title: Sarto’s Gourmet Plaza

Prepared for: This report was prepared for Sarto’s Gourmet Plaza

Prepared by: The report was prepared by a research company, in company with Ready-Made Marketing.

Date: This report was completed in December 2008

Purpose of Report: Ready-made marketing engages a conduct a marketing audit on their client, Sarto’s Gourmet Pasta. The audit is to cover macro and micro environmental