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CONFERENCE PAPER BIMP EAGA

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CONFERENCE PAPER BIMP EAGA
CROSS CULTURE AND DIVERSITY MANAGEMENT
BJ6012
DR AWANGKU HASSANAL PENGIRAN BAGUL

CONFERENCE PAPER TITLE:
ENHANCING PUBLIC AWARENESS ON BIMP-EAGA-
IN THE CONTEXT OF KOTA KINABALU

PREPARED BY:
AZWAN AHZRAN PERMAN MB1412038T
BERNARD V MAJAWAI MB1412039T
DIANE JANET ALPHONSE JOSEPH MB1412054T
ENG KENG SENG MB1412017T
HANANI MAHIRUDDIN MB1412072T
MERRYEM BRENDALYNNE P JUANICO MB1412117T
MOHAMMAD NORAZMI HARRIS MB1412270T
MOHD HAZRAN ABDUL BASIR MB1412129T
SITI RASNA SIERRA RASMAT MB1412020T
STEWARD GIMAN ANAK STEPHEN MB1412196T
ZAINATUN NAEMAH HUSSIN MB1412209T
1.0 Introduction
The Brunei Darussalam, Indonesia, Malaysia, the Philippines-East ASEAN Growth Area (BIMP-EAGA) has come full circle for almost 20 years after its first launching at 1994. BIMP EAGA was launched to accelerate the economic growth of less developed areas of the participating member countries. BIMP-EAGA was formed with the consensus of Sultan Hassanal Bolkiah of Brunei, the late Indonesian President Mohammed Suharto and former Malaysian Prime Minister Mahathir Mohammad. The formation was intended for a peaceful and borderless trading, fishing, educational and tourism areas without any borders, without any protocols. BIMP-EAGA covers the entire sultanate of Brunei; the provinces of Kalimantan, Sulawesi, Maluku and West Papua of Indonesia; the states of Sabah and Sarawak and the federal territory of Labuan in Malaysia; and Mindanao and the province of Palawan in the Philippines. The sub-region covers a land area of 1.6 million square kilometers with an estimated population of 69 million, according to data from the Asian Development Bank.

2.0 Problem Statement
Public awareness of BIMP-EAGA is important as it assumed as a major role in integrating ASEAN. BIMP-EAGA’s excellent economic development is taking place day-to-day that requires the media practitioner to be aware of it which lead to the need to strengthen the cross-border communication

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