Conflict Between Apple And Samsung

The battle between Apple and Samsung that defined a Smartphone generation. Since, the establishment of a brand called “IPhone” which is a high-end cell-phone which was unveiled in 2007. Furthermore, it was the one and only Smartphone in the market. In 2009, Samsung the Apple’s supplier made a shocking device that is similar to Apple’s IPhone called “Samsung Galaxy” which started a war that will never end. (Kurt Eichenwald, 2014). After the betrayal from Samsung to Apple which made it seek redemption. In addition, Apple filed a lawsuit against Samsung for stealing their Smartphone idea. Moreover, this conflict has been going on over three years, which cost both companies billions of dollars. Furthermore, it caused confusion towards consumers
But, is it the only thing each company is battling on? Well, they are trying to draw a suitable advertising plan to sell each product before it release date. "Good advertising does not just circulate information, it penetrates the public mind with desires and belief". (Leo Burnett). Which means that if Apple and Samsung want to advertise their product, they should not only mention information about their devices. But, they also have to blow everyone's mind and make them wish to have it. Furthermore, each company were advertising their newest inventions in so many different ways. Starting by, making several videos of their devices to introduce them to the customers. However, there were several videos which were introducing the phone but in an exited point of view. Moreover, using TV commercials, celebrities and even public places to promote their devices has helped the device sale’s rate. These two companies were racing each other to let the world choose the device that they will purchase before it been released. The question is which device will win this
They will continue to invent more Smartphone devices without any thinking of stopping their future plans. IPhone 6 Plus and Note 4 are both Apple and Samsung newest inventions. They entered in a competition of who has better features, even more they focused on planning a perfect advertising to sell them. Lastly, after releasing them in the market and been purchased by customers they look forward to view each one's comment upon them. Regarding that the Note 4 had some negative comments, yet it still managed to outscore the Iphone 6 plus. In my opinion, I prefer Apple's Smartphone more than Samsung’s Note 4 because, I can see that it is much easier to use and it cannot be attacked by viruses like Samsung's Smartphone devices do. In addition, Apple's phones can last for more than three years, whereas Samsung's might last for two years or less. From my experience, I had both companies Smartphones like the IPhone 4s for Apple's and Galaxy s4 for Samsung. I bought my IPhone on 2011 and I can tell you now that it works perfectly. Whereas, the Samsung I bought it last year 2013, and sometimes it restart itself and even it take time to get in any app. At this time Apple and Samsung is the biggest Smartphone devices companies and no one can challenge them. But, with the development of Chine I think that over years there will be a Chinese Company that will wipe these two firms and invent