Attitudes toward conformity are of particular interest in community health, where conformity may influence the willingness of people to engage in activities such as illicit drug use or high-risk sexual activities, or prompt them toavoid drug rehabilitation programs.
The tendency to conform to a group's values is of interest to outreach workers because social networks may provide a link to reaching and influencing thebehavior of a wide range of people involved in drug abuse and high-risk sexual activity. If key members of a group accept messages about how to change behavior to reduce risky activities such as needle sharing, drinking and driving, and unsafe sexual behavior, other group members often follow their lead andchange their behavior also.
Although society tends to focus on teenagers' needs to conform and follow fads, and many parents worry about how the desire to conform will influence thedecisions their children must make, issues surrounding conformity continue into adult life. They may be as trivial as choosing the proper clothes to wearto the office so as not to stand out or as serious as choosing whether to have one's children vaccinated against diseases. Finding a rational balance between belonging and being an individual is a challenge for everyone. Many people who feel as if this area of their lives is out of balance benefit from seeking professional counseling to help them find a level of conformity that is more