Conformity's Influence On Conformity

Solomon Asch (American Psychologist) has discovered that there are multiple factors that affect conformity. Such as the presence of someone who is seen as an ally or supporter, the size of the group, awareness of social norms and group cohesiveness. The presence of someone who is seen as an ally or supporter is expressed when Jones assures that he cares greatly for his followers at the temple. This allowed the members to express their feelings, thoughts, and behaviours openly because they were supported by a person in their group, which made it easy to conform. The size of the group undoubtedly had an effect on conformity, this can be seen when one follower stated that they were homosexual in front of the group, and then everyone established