DISSERTATION (6.3)
Submitted in partial fulfillment of the requirement for the award of “Masters Degree in Business Administration” of UPRTOU”
To Uttar Pradesh Rajarshi Tandon Open University, Allahabad
Under the Guidance Of
Dr K.K. Shukla M.B.A., Ph.D. Reader in Business Administration J.N.P.G. College, Lucknow& Academic Counselor IGNOU/ UPRTOU
By
Dinesh Kumar Upadhyay Enrollment No. 62085702008 Study Centre- S 85 Kalicharan Degree College Lucknow 2009
Contents
Certificate of Originality i
Certificate by PARAS & Spencer ii
Acknowledgement iii
Preface