A brief review of text books and reports reveal that construction excellence has not only become an option but a necessity, if the UK construction industry is to survive economics dynamics and changing social needs. Considering the industry is one of the pillars of the domestic economy making approximately 10 percent of GDP and employing considerable number of workers, it is important to note that construction excellence is critical for the UK economy and its future.
More importantly, the construction industry needs to improve itself in order to increase profitability, quality of deliverables and client needs before it can contribute to the economy. The purpose of this study is to show that, players must understand at the center of construction processes and activities is the client. Delivering value can only be initiated if players understand client needs. This is achievable through articulated briefing
References: Atkin, Clarke and Smith 1996, Benchmarking Best Practice Briefing and Design, University of Salford, Construct IT Centre of Excellence. Barrett, P.S., Kaya, S. & Zeisel, J. 2004, Briefing as a Co-Learning Process. Paper presented at the CIB World Congress, Canada, 2004. Egan, J. 1998, Rethinking Construction. Office of the Deputy Prime Minister. Herd, C. 2003, The Client Brief. ISBA and CAF. Kelly J., Morledge R. and Wilkinson S. 2002, Best Value in Construction, p. 5 Latham, M. 1994, Constructing The Team, Final Report of the Government / Industry Review of Procurement and Contractual Arrangements In The UK Construction Industry HMSO, London, 1994, p. 7. Latham, M. 1994, Constructing The Team, Final Report of the Government / Industry Review of Procurement and Contractual Arrangements In The UK Construction Industry HMSO, London, 1994, p. 7. Nutt, B. 1993, ‘The Strategic Brief P’, Facilities Magazine, Vol. 11, No. 9.