Market Analysis, Planning & Promotion
The importance of effective market planning and operations.
Table of Contents
Abstract……………………………………………........................................................................3
Topic Statement…………………………………………………………………………………...4
Short and Long Term Goals...........................................................................................................5
Setting Analysis………………………………………………………………………..………….6
Situation Analysis……………………………………………………………………….….....….7
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Need/Opportunity/Solution Analysis…………………………………………………………….8
Plan of Action………………………………………………………………………………….…9
Critical Logs
1…………………………………………………………………………………………..………10
Analysis by Dimension 1…………………………………………………………………….......11
2……………………………………………………………………………………….…….……12
Analysis by Dimension 2………………………………………………………………..……….13
3……………………………………………………………………………………………..……14
Analysis by Dimension 3………………………………………………………………...………15
4…………………………………………………………………………………………..………16
Analysis by Dimension 4……………………………………………………………………...…17
5…………………………………………………………………………………………..………18
Final Assessment……………………………………………………………………….…….....20
Research…………………………………………………………………………………………21
Abstract
The Constructive action for this semester is the importance of effective marketing strategies. Marketing is a invisible force that pushes the modern business world forward. I find marketing very interesting and competitive. I am confident that, having taking this course will further my knowledge in marketing when I go into the business world. The resources available in this business program are ideal for taking my career to the next level and advancing in it as well. I was initially attracted to the field of marketing because I find it to be a very dynamic and creativity-based field. In addition, marketing is a fast-growing discipline, encompassing a wide area of activities within the community. I was first exposed