Consumer Attitudes
HIGHER DIPLOMA IN ADMINISTRATION AND MANAGEMENT
MRK 2302– CONSUMER AND ORGANIZATIONAL BUYING BEHAVIOUR 2013/2014 SEMESTER 1
ASSIGNMENT:
What are attitudes? How they are learned? Describe attitudes’ nature and characteristics. Explain two Models of Attitudes. Show how experience leads to the initial formation of Consumption-Related Attitudes. Discuss the various ways in which consumers’ attitudes are changed.
SUBMITTED BY:
Gordon Caruana
Group A – 1st Year - Semester 1
SUBMITTED TO:
Faculty of Economics, Management & Accountancy
Higher Diploma in Administration and Management
MRK 2302-Consumer and Organizational Buying Behaviour 2013/2014 Semester 1
What are attitudes? How they are learned? Describe attitudes’ nature and characteristics. Explain two Models of Attitudes. Show how experience leads to the initial formation of Consumption-Related Attitudes. Discuss the various ways in which consumers’ attitudes are changed.
______________________________________________________________________________
Consumer attitudes could be described as a learned choice that results in either a favourable or unfavourable behaviour to a given object or service. Due to this, they may help or hinder a marketer. An attitude is formed over time through an overall judgement of a service or a product. These are formed either as a result of personal experience, information obtained from other individuals, advertising or other forms of media. A consumer can have positive or negative feelings towards an object depending on his/her beliefs or behavioural intentions, therefore these will affect the buying habit in consumers.
Since attitudes are formed over a period of time, experiences shared by other individuals, beliefs and upbringing, all influence a consumer. As a result, attitudes can be long lasting and relatively hard, although not impossible to change. In some other cases, due to
MRK 2302– CONSUMER AND ORGANIZATIONAL BUYING BEHAVIOUR 2013/2014 SEMESTER 1
ASSIGNMENT:
What are attitudes? How they are learned? Describe attitudes’ nature and characteristics. Explain two Models of Attitudes. Show how experience leads to the initial formation of Consumption-Related Attitudes. Discuss the various ways in which consumers’ attitudes are changed.
SUBMITTED BY:
Gordon Caruana
Group A – 1st Year - Semester 1
SUBMITTED TO:
Faculty of Economics, Management & Accountancy
Higher Diploma in Administration and Management
MRK 2302-Consumer and Organizational Buying Behaviour 2013/2014 Semester 1
What are attitudes? How they are learned? Describe attitudes’ nature and characteristics. Explain two Models of Attitudes. Show how experience leads to the initial formation of Consumption-Related Attitudes. Discuss the various ways in which consumers’ attitudes are changed.
______________________________________________________________________________
Consumer attitudes could be described as a learned choice that results in either a favourable or unfavourable behaviour to a given object or service. Due to this, they may help or hinder a marketer. An attitude is formed over time through an overall judgement of a service or a product. These are formed either as a result of personal experience, information obtained from other individuals, advertising or other forms of media. A consumer can have positive or negative feelings towards an object depending on his/her beliefs or behavioural intentions, therefore these will affect the buying habit in consumers.
Since attitudes are formed over a period of time, experiences shared by other individuals, beliefs and upbringing, all influence a consumer. As a result, attitudes can be long lasting and relatively hard, although not impossible to change. In some other cases, due to