Preview

Consumer Behavior

Satisfactory Essays
Open Document
Open Document
1078 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer Behavior
Consumer behavior

[pic]

DISTANCE EDUCATION

Faculty of Management
Multimedia University

COURSEWORK BOOKLET
TRIMESTER 2, ACADEMIC YEAR 2011/2012

COMPENSATION AND BENEFITS

SUBJECT CODE

BCB2844

INSTRUCTIONS TO THE STUDENTS

1. Please read this Coursework Booklet thoroughly.

2. The Instructions are stated in detail in this booklet and must be observed. Late assignments will be penalized. The ‘water-marked’ date on the envelope of the assignment send in by students will be taken as the date of posting.

3. The course-schedule is included in here. You are to follow the course outline stated in this Coursework Booklet.

1.0 Instructor Biodata

Dr. Chew Kok Wai, Faculty of Management, Multimedia University.
Room: 3029 (3rd Floor)
Tel: 03 – 8312 5727
Fax: 03 - 8312 5590
Email: kwchew@mmu.edu.my

Consultation Hours:

Wednesday: 1.00pm – 3.00pm
Thursday: 4.00pm – 6.00pm

Dr. Chew Kok Wai is an Associate Professor, Faculty of Management, Multimedia University, Malaysia. He is also a Singapore Internet Research Center Associate, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore. Currently, he is the Ambassador for Malaysia, Academy of Management Human Resource Division 's Ambassadors Program. He was a Visiting Research Scholar, Indian Institute of Management, Ahmedabad, India. He earned his Bachelor of Agricultural Science (Honours) from Universiti Putra Malaysia, Master of Business Administration from Universiti Kebangsaan Malaysia, and PhD from Multimedia University.

He has published more than 40 papers in international refereed journals and conference proceedings. His research interests are multi-disciplinary. As Principal Investigator, he has completed two e-commerce research projects funded by the Ministry of Science, Technology and Innovation, Malaysia. He is currently a Co-Principal Investigator for a project entitled "Human Resource



References: (if there is any) f. Appendix (if there is any) 7. Face to face Tutorial Quiz (10 marks) You are required to take the quiz during face to face tutorial. Questions in the quiz shall be in the essay format. 8.0 Final Examination (50 marks) Examination format: You are required to answer 4 essays.

You May Also Find These Documents Helpful

  • Good Essays

    Michael Isaias Guerrero

    • 747 Words
    • 3 Pages

    “In spite of criticisms by some revisionist historians, Christopher Columbus, and other sixteenth century explorers, acted with a daring and courage that brought both wealth and pride to their patron nations. By viewing these men within the context of the historical periods in which they lived, they truly deserved to be called heroes.”…

    • 747 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Acct5931

    • 4756 Words
    • 20 Pages

    2.1 Teaching Times and Locations 2.2 Units of Credit 2.3 Summary of Course 2.4 Course Aims and Relationship to Other Courses 2.5 Student Learning Outcomes 3 LEARNING AND TEACHING ACTIVITIES…

    • 4756 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    Consumer Behavior

    • 408 Words
    • 2 Pages

    How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity?…

    • 408 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Consumer Behavior

    • 2292 Words
    • 10 Pages

    In the following text I’m going to target the topic Influencing Oil and Petrol Consumption.…

    • 2292 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Consumer Behavior

    • 647 Words
    • 3 Pages

    * Business Men - have been to high end dinners and are usually cautions about their looks and appearance…

    • 647 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Please take the time to thoroughly read the course Syllabus (found under Course Home). Your success in this class will be enhanced by…

    • 565 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    consumer behavior

    • 517 Words
    • 2 Pages

    1. A marketer of health food is attempting to segment its market on the basis of Australia consumers’ self image. Describe the four types of consumer self-image and discuss which one would be most effective?…

    • 517 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Consumer Behavior

    • 1698 Words
    • 7 Pages

    What is Consumer behavior? Does consumer behavior extend beyond a person purchasing a product, the answer to that question and many more lie in the following reading. Consumer behavior is the study of when, why, how, and where people do or do not buy a product. Consumer Behaviors involve researching what the product is, why would someone want or need to purchase the product along with a consumer attitude toward the product. Most importantly answering these questions allow marketers to better fulfill their job and are able to better market or advertise the product. The target audience for a drink like Gatorade is young adults.…

    • 1698 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Consumer Behavior

    • 24769 Words
    • 100 Pages

    1. I hereby give permission for my Research Project to be placed in the library for reference purposes. Signed ………………………………………………………….…

    • 24769 Words
    • 100 Pages
    Powerful Essays
  • Powerful Essays

    Consumer Behavior

    • 2191 Words
    • 9 Pages

    1. Using the tricomponent attitude model, compare the differences in attitude of consumers towards Kraft Foods versus their attitude towards Vegemite.…

    • 2191 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Consumer Behavior

    • 10500 Words
    • 42 Pages

    1. How would you differentiate between organizational buying and individual buying? Taking the example of purchase of a computer for your personal use and for organizational purposes, explain the differences.…

    • 10500 Words
    • 42 Pages
    Powerful Essays
  • Powerful Essays

    Consumer Behaviour

    • 2584 Words
    • 11 Pages

    With the dynamic environment, undoubtedly, each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnold, Price & Zinkhan, 2002). That means only gaining a comprehensive understanding of consumer behavior can meet the firm¡¯s marketing goals. According to Solomon (1999), most marketers now recognize that consumer behavior is an ongoing process; decision making unit plays an important role in this process. As the basic consumer decision-making unit, family are most frequently examined by many markets because decision making by family differs in many ways from decisions made by an individual and an organization.…

    • 2584 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Consumer Behavior

    • 2565 Words
    • 11 Pages

    Hangzhou Wahaha Group is a private group of companies, featuring beverage products, which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha, 2012)The turning point of his business was the first succeed in selling children’s liquid nutrient. The popularity of the liquid nutrient earned him the start-up capital. A small factory was built and the company was expanding. By 1991, the output value of the enterprise has exceeded 1 billion. (Wahaha, 2012) With the efforts and development, Wahaha has now a dominant market share in beverage in China and is seeking international business development. The success of Wahaha reflects the great management of the leadership and the successful marketing strategies, which are worthy studying. The reference of the marketing strategies is from the learning of the consumer’s behaviour. And the consumer behaviour plays an important in planning marketing strategies.…

    • 2565 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Consumer Behavior

    • 1777 Words
    • 8 Pages

    Hershey's chocolate is a high quality of chocolate. They have been around for over 100 years and today are leading in the chocolate industry. There are many reasons why Hershey's successful today. The first and most important is the Hershey's name. Hershey is in a global economy that makes many different products besides chocolate. When a consumer goes to a store to purchase candy they are most likely to pick up a Hershey product. It is common for consumers to recognize and expect quality from Hershey products. Hershey’s company product name is readily recognized all over the world. With this quality of brand recognition, it can be expect that if the company delivers one quality product. Having such a strong quality associated with its products, Hershey has seen a great achievement with its product lines. Hershey’s company spends plentiful dollars when they decided to release a new product because they want to ensure that the product will not only taste fantastically, but it will also be readily accepted by existing consumers.…

    • 1777 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    3. The Teaching Plan is also included in this Course Outline. Prepare in advance before coming to classes.…

    • 1178 Words
    • 5 Pages
    Powerful Essays