Preview

CONSUMER BEHAVIOR

Satisfactory Essays
Open Document
Open Document
4628 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
CONSUMER BEHAVIOR
STRATEGIC MANAGEMENT

PESTAL & SWOT Analysis of Honda Motors, Toyota Motors & Hyundai Motors

Project Report

Honda | Toyota | Hyundai

LMTSoM, Thapar University September 2014

Submitted By: Rahul Rai

(501304039) Harpuneet Singh (501304020) Deepanshu Goel (501304014)

A glance at the insights of the project work A comprehensive analysis of the leading motor industries in India:

The Indian automotive industry is growing exponentially and is undoubtedly one of the biggest industries of the Indian subcontinent. In the wake of the current scenario, it is an optimal time to assess the industry using the best management tools.

Honda Toyota Hyundai Motor Corp. Motor Corp. Motor Corp.

Comparing three big brand names and assessing the share of each is a daunting task in itself. This report shows the current trend and scope of the Indian automotive industry’s three key players in the Passenger car segment.

Strategic Management Project Report

Honda | Toyota | Hyundai LMTSoM, Thapar
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Surgical Complications: A Case Study
    • 179 Words
    • 1 Page

    Surgical Complications: A Case Study

    The third solution id Not take care of themselves. The doctor should inspect the patient's nose for any problems, then be must decide if he can perform the surgery or not.…

    • 179 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    blood money quests 1
    • 742 Words
    • 3 Pages

    blood money quests 1

    When slavery was abolished, the most countries (as a whole) did not benefit as much…unlike the slave owners who were given most of the money. He thinks that if any assitance is going to be give, it should be carefully thought about and based on TODAY’S needs not the things we feel was wrong in the PAST.…

    • 742 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Consumer Behavior
    • 408 Words
    • 2 Pages

    Consumer Behavior

    How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity?…

    • 408 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Consumer Behavior
    • 2292 Words
    • 10 Pages

    Consumer Behavior

    In the following text I’m going to target the topic Influencing Oil and Petrol Consumption.…

    • 2292 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Consumer Behavior
    • 647 Words
    • 3 Pages

    Consumer Behavior

    * Business Men - have been to high end dinners and are usually cautions about their looks and appearance…

    • 647 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    consumer behavior
    • 517 Words
    • 2 Pages

    consumer behavior

    1. A marketer of health food is attempting to segment its market on the basis of Australia consumers’ self image. Describe the four types of consumer self-image and discuss which one would be most effective?…

    • 517 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Consumer Behavior
    • 1698 Words
    • 7 Pages

    Consumer Behavior

    What is Consumer behavior? Does consumer behavior extend beyond a person purchasing a product, the answer to that question and many more lie in the following reading. Consumer behavior is the study of when, why, how, and where people do or do not buy a product. Consumer Behaviors involve researching what the product is, why would someone want or need to purchase the product along with a consumer attitude toward the product. Most importantly answering these questions allow marketers to better fulfill their job and are able to better market or advertise the product. The target audience for a drink like Gatorade is young adults.…

    • 1698 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Market Demand of Bmw
    • 565 Words
    • 3 Pages

    Market Demand of Bmw

    Being a small car market, India was never a favorite destination for top car manufacturers in the world. It’s a different story today. The great Indian auto industry has stunned the world by becoming one of the fastest growing auto industries in the world today. Almost every luxury car maker has set up their base in India today, including Aston Martin, Ferrari, Porsche, Jaguar, Mercedes Benz, BMW, AUDI, Bentley, Rolls Royce, and a few more are on their way. For the past two calendar years, 2009 and 2010, BMW came out on top as they sold the highest number of cars in the luxury segment in India.…

    • 565 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Changes in Automotive Aftermarket Business Trend and Effect on Customer Credit Management
    • 7464 Words
    • 30 Pages

    Changes in Automotive Aftermarket Business Trend and Effect on Customer Credit Management

    This project has been carried out at the Sales Office of Bosch Ltd., Patna which looks after Bihar aftermarket operation.…

    • 7464 Words
    • 30 Pages
    Powerful Essays
    Read More
  • Good Essays

    CONSUMER BEHAVIOR
    • 1645 Words
    • 8 Pages

    CONSUMER BEHAVIOR

    The Xbox One was invented by Microsoft, which was founded by Bill Gates and Paul Allen (who resigned from his position on the Microsoft Board of Directors in 2000). The three Xbox consoles (Xbox, Xbox 360, Xbox One) were made under Gates’ steps. Bill Gates is an American investor, computer programmer, inventor, and philanthropist. Gates is one of the best-known entrepreneurs of the personal computer revolution. He is consistently ranked in the Forbes list of the world's wealthiest people. During his career at Microsoft, Gates held the positions of CEO and chief software architect, and remains the largest individual shareholder, with 6.4 percent of the common stock. He has also authored and co-authored several books. Gates stepped down as chief executive officer of Microsoft in January 2000. He remained as chairman and created the position of chief software architect for himself. In June 2006, Gates announced that he would be transitioning from full-time work at Microsoft to part-time work, and full-time work at the Bill & Melinda Gates Foundation. He gradually transferred his duties to Ray Ozzie, chief software architect, and Craig Mundie, chief research and strategy officer.…

    • 1645 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Kinh Do
    • 3491 Words
    • 14 Pages

    Kinh Do

    According to King do.vn, Kinh Do Corporation has four main businesses which are including foodstuff, retail, real estate investment and financial investment.…

    • 3491 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Maruti Suzuki India Limited
    • 3551 Words
    • 15 Pages

    Maruti Suzuki India Limited

    * 5. VISSION STATEMENT“The Leader in the Indian Automobile Industry,Creating Customer Delight1 and ShareholdersWealth2; eventually become a pride of India”MISSION STATEMENT.:- Modernization of…

    • 3551 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Consumer Behavior
    • 369 Words
    • 2 Pages

    Consumer Behavior

    My interviewee, a recent purchase for a product that cost under $5 is a medium hot latte coffee from the on campus Starbucks. Thirst, the basic human need, is the core motivation that drives her to purchase. As hot latte is not the only choice for a person who attempts to resolve his or her thirst and alternatives such as a bottle of water, or other drinks all can fulfill her basic need, she sees more benefit in the hot latte. Thus, internal and external factors that influence Gloria’s decision are explored and analyzed in this report.…

    • 369 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Company Analysis Of Toyota's Motor Company
    • 3810 Words
    • 16 Pages

    Company Analysis Of Toyota's Motor Company

    Toyota’s motor company is a Japanese automotive maker that has its headquarters in Toyota Aichi in Japan. Toyota manufactures a range of products line up that ranges from subcompact luxury and sports vehicles to trucks, buses, minivans, and SUVs. It produces about five brands of vehicles which include Lexus, Hino, Ranz, Scion and Toyota brand. The company holds stakes in various automotive companies such as Daihatsu, Isuzu, Tesla and Fuji. All of its products are manufactured red either by with combustion or hybrid engines. In addition, this company also manufactures automotive parts for its own use and for the sale purposes. Some of the popular Toyota car models include corolla, land Cruiser, Lexus and Tundra trucks. The annual employee growth in this company is 1.61% and the net income growth rate stands at about 73.32% On the other hand, the sales grow at an average rate of about 6.51%. From this statistics, we can conclude that Toyota has a good performance and it is a future oriented company.…

    • 3810 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    consumer behavior
    • 5333 Words
    • 31 Pages

    consumer behavior

    Past research efforts in the tourism industry focused on what tourists buy, when they buy, where they buy, and…

    • 5333 Words
    • 31 Pages
    Powerful Essays
    Read More

Related Topics