Consumer Behavior Analysis
Consumer Buying Behaviour
Group Members
Name
Id
Md. Shafkat Islam
18
A.N.M Shamsul Arefin
23
A.M.M. Habibul Mustafa
37
Md. Delwar Hossain Mazumder
38
2
About WRIST WATCH market in
Bangladesh…
• Watches are no longer just time-keeping devices. • Going beyond its generic role, wrist watches now focus on performing a voguish role as a fashion accessory that help in making a self-expressive style statement.
• From being a “Need”, wrist watch has turned to become a “Demand”.
• The Bangladeshi watch market has matured over the years and has seen a paradigm shift, keeping abreast with international trends.
• Different brands with different technology, design and innovations have entered into the market.
• Bangladeshi consumers have evolved considerably with time and their aspirations are now global.
CONSUMER PREFERENCES FOR WRIST
WATCHES
• There is a lot of personal preference with a watch.
• Consumers reach their final purchase choice, not on a single attribute but on multi-attribute.
• It is important for companies to determine the most favourable features for their product that can optimize the level of satisfaction.
WRIST WATCHES BRANDS IN Bangladesh
Questionnaire
• questionnaire.docx
Analysis of Consumer Behavior
Demographic Factors
Gender
Fig:1 Total Survey of Gender Group
Female; 42%
Male; 58%
Male
30
Female
20
Total
50
Age
Figure:2 Age Group
Below18
18-25
12%
26-35
36-50
8% 10%
40%
30%
Age
Frequency
Below18
5
18-25
20
26-35
15
36-50
6
Above50
4
Total
50
Above50
Education
Figure:3 Education
SSC
HSC
Bachelors
Masters
Education Level
Frequency
SSC
3
HSC
5
Bachelors
25
Masters
17
Total
50
Occupation
Figure:4 Occupation
Student
Public Service
Others
16%
10%
10%
26%
Private Job
Businessman
38%
Occupation
Frequency
Student
19
Private Job
13
Public Service
5
Businessman
8
Others
5
Total
50
Social And Other Factors
Social Class( Monthly Income)
Figure:5 Monthly Income
Group Members
Name
Id
Md. Shafkat Islam
18
A.N.M Shamsul Arefin
23
A.M.M. Habibul Mustafa
37
Md. Delwar Hossain Mazumder
38
2
About WRIST WATCH market in
Bangladesh…
• Watches are no longer just time-keeping devices. • Going beyond its generic role, wrist watches now focus on performing a voguish role as a fashion accessory that help in making a self-expressive style statement.
• From being a “Need”, wrist watch has turned to become a “Demand”.
• The Bangladeshi watch market has matured over the years and has seen a paradigm shift, keeping abreast with international trends.
• Different brands with different technology, design and innovations have entered into the market.
• Bangladeshi consumers have evolved considerably with time and their aspirations are now global.
CONSUMER PREFERENCES FOR WRIST
WATCHES
• There is a lot of personal preference with a watch.
• Consumers reach their final purchase choice, not on a single attribute but on multi-attribute.
• It is important for companies to determine the most favourable features for their product that can optimize the level of satisfaction.
WRIST WATCHES BRANDS IN Bangladesh
Questionnaire
• questionnaire.docx
Analysis of Consumer Behavior
Demographic Factors
Gender
Fig:1 Total Survey of Gender Group
Female; 42%
Male; 58%
Male
30
Female
20
Total
50
Age
Figure:2 Age Group
Below18
18-25
12%
26-35
36-50
8% 10%
40%
30%
Age
Frequency
Below18
5
18-25
20
26-35
15
36-50
6
Above50
4
Total
50
Above50
Education
Figure:3 Education
SSC
HSC
Bachelors
Masters
Education Level
Frequency
SSC
3
HSC
5
Bachelors
25
Masters
17
Total
50
Occupation
Figure:4 Occupation
Student
Public Service
Others
16%
10%
10%
26%
Private Job
Businessman
38%
Occupation
Frequency
Student
19
Private Job
13
Public Service
5
Businessman
8
Others
5
Total
50
Social And Other Factors
Social Class( Monthly Income)
Figure:5 Monthly Income