Consumer Behavior Analysis of Woodland Shoes

| Consumer Behavior Analysis of “Woodland Shoes” | | Submitted to:Farhan FaruquiSenior Lecturer,Department of Business Administration,East West University, Dhaka.Submitted by: Name | ID | Arafat Rauf | 2009-2-10-345 | Ashique Mahmud | 2009-2-10-237 | Nur Uddin Noman | 2009-1-10-228 | Md. Masum | 2009-1-17-011 | | |
MKT 410Section: 1Summer: 2011Date of Submission:3rd August 2011 |

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Introduction
Origin of the report:
This report is prepared with the respect to three month course of Consumer Behavior. We are assigned to prepare a term paper on “Consumer Behavior analysis of Woodland Shoes”, by our honorable course instructor Md Farhan Faruqui. Our task is to make a survey on Woodland Shoes, and complete a study that covers all the important aspect of Consumer Behavior.
Objective of the study: Literature Review:
This report has been prepared having a considerable number of objectives in front of us. Some of the objective can be mentioned as: * To apply our knowledge that we gathered from “Consumer Behavior” course, practically in preparing the term paper. * To provide an overview of “Woodland Shoes”. * To measure the possible business value of “Woodland Shoes” in Bangladesh. * To measure the feasibility of “Woodland Shoes” in Bangladesh. * To give some possible recommendations for “Woodland Shoes”.
Scope of the study:
This term paper is made on the basis of what people think about “Woodland Shoes”. For this we conducted a comprehensive survey on Woodland Shoe consumers and those people who know about Woodland Shoes. It means more focused on the consumers beliefs, perception, lifestyle and what thoughts consumers have about Woodland Shoes.
Methodology of the study:
We have used both primary and secondary data to conduct the study. The sources are: * Primary sources:
Primary sources are the individuals, who somehow are