Consumer Behavior (Argentina)
Argentina
Argentina is the 2nd largest South American and Latin-American region. With a population of just over 40 million people, the Spanish speaking country has multiple aspects of consumer behavior that influence the way that people spend.
Marketing in Argentina is communicated in ways very similar to the United States. Radio and television are large factors in how marketers reach consumers in Argentina. There are 170 AM radio stations and 2000 FM radio stations in Argentina with about twelve million radio sets in use and 46 television broadcasting stations with some eight million TV sets in use. Although the marketing tactics are similar they are not as widespread as they are in the US. To put it into perspective there are roughly one fourth the amount of people in North Carolina that there are in Argentina but over 180 more television broadcasting stations. This goes to show that the television industry still has a lot of growing to do and may not be the greatest advertising approach. The most widely used advertising method in Argentina is the print media because of its convenience, affordability, and availability. These are all very important things to recognize if you plan to advertise in Argentina. Family is one of the most important factors in the everyday life of the citizens in Argentina. The heads of each family typically demand respect and accept the responsibility and care for others in the family. Things such as security, jobs, and maintaining personal and family honor are all things the family head should take care of daily. Honor is an important aspect of day-to-day life and is very influential on consumer spending. Argentine demeanor is described as warm and direct. They are very close communicators physically and are not offended by touch or close physical distance while speaking. Their way of life influences the everyday products that they buy and should be kept in mind when marketing in Argentina.
The majority of Argentina’s
Argentina is the 2nd largest South American and Latin-American region. With a population of just over 40 million people, the Spanish speaking country has multiple aspects of consumer behavior that influence the way that people spend.
Marketing in Argentina is communicated in ways very similar to the United States. Radio and television are large factors in how marketers reach consumers in Argentina. There are 170 AM radio stations and 2000 FM radio stations in Argentina with about twelve million radio sets in use and 46 television broadcasting stations with some eight million TV sets in use. Although the marketing tactics are similar they are not as widespread as they are in the US. To put it into perspective there are roughly one fourth the amount of people in North Carolina that there are in Argentina but over 180 more television broadcasting stations. This goes to show that the television industry still has a lot of growing to do and may not be the greatest advertising approach. The most widely used advertising method in Argentina is the print media because of its convenience, affordability, and availability. These are all very important things to recognize if you plan to advertise in Argentina. Family is one of the most important factors in the everyday life of the citizens in Argentina. The heads of each family typically demand respect and accept the responsibility and care for others in the family. Things such as security, jobs, and maintaining personal and family honor are all things the family head should take care of daily. Honor is an important aspect of day-to-day life and is very influential on consumer spending. Argentine demeanor is described as warm and direct. They are very close communicators physically and are not offended by touch or close physical distance while speaking. Their way of life influences the everyday products that they buy and should be kept in mind when marketing in Argentina.
The majority of Argentina’s
Cited: Rodrigez, Elsa. "Consumer Behavior and Supermarkets in Argentina." Nulan.mdp.edu. N.p., n.d. Web. 24 Apr. 2013. <http://nulan.mdp.edu.ar/392/1/00416.pdf>. "Argentina - Selling and Buying." Learn How to Start Your Own Business. N.p., n.d. Web. 24 Apr. 2013. <http://nigeria.smetoolkit.org/nigeria/en/content/en/7478/Argentina-Selling-and-buying>. "Marketing a Business in Argentina." : Startup Overseas. N.p., n.d. Web. 24 Apr. 2013. <http://www.startupoverseas.co.uk/starting-a-business-in-argentina/marketing-a-business.html>.