The stylist researched two perspective vendors to determine the best option for the salon. The two vendors researched were Alternative 1, Alicia Lee representing Dudley hair care products and Alternative 2, Frank Milam representing Design Essential hair care products. The criteria used to judge the two alternatives were as follows: price, service, quality and delivery. The research included online research (comparing prices) calling other salons, and testing the products. The evaluation of the two alternatives points out that Alternative 2, Frank Milam with Design Essentials should be recommended. The recommendation shows they offer better pricing, savings of $5.75 - $12.75 for a bottle of shampoo, better promotions for purchasing products, they have a quality money back guarantee and faster delivery…
* A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for new shampoo package.-Exploratory-Surveying customers to see if there products are satisfying them.…
Competition overview • Shampoo market is loaded with new products supported by heavy advertising and promotion • Five major competitors were to launch new brands with unprecedented marketing support. (new low-price shampoo) • The industry advertising to sales ratio declined from 13.2% to 10.1% • Historically nine out of ten new shampoos failed…
All of these shampoo’s made their hair thin and weak. Why would you want to spend so much money on shampoo that damages your hair? Then they say that these are the best shampoo’s to buy but if you found out what was really in the product itself then you wouldn’t even touch the shampoo again. They are sending out false advertising to the community and making them pay more money then what they should be.…
The product selected for analysis is Evo Water Killer Dry Shampoo. Before developing a detailed marketing operational plan, it is of great necessity to firstly clarify the situation faced by the entire shampoo industry. In terms of the macro-environment for shampoo industry, the environmental and technological factors from PESTLE model are the two most influential ones for shampoo manufacturers. Known as a FMCG product with relatively low prices and stable market demand, shampoo business are less influential by political, economic, social and legal factors. In comparison, technological factor is important as the R&D expenditure on shampoo chemical composition or formula substantially determines its quality and functionality. On the other hand, environmental factor is crucial for its correspondence to the increasing embracement by consumers to environmentally friendly product. Survey Monkey (2015) found that 35% of consumers are very likely to spend more money on products that are better for the environment, and 56% of respondents are at least moderately willing to spend more for environmental contribution. Similar research evidence was also revealed by Environmental Leader (2013), highlighting an increasing consumer trend of welcoming the environmentally friendly product. Based on such market opportunity identified, the strength of Evo Water Killer Dry Shampoo such as the saving of time, labour and water consumption can be used to capture the market attention. Such strength is also a result of technological input and can be seen as a technological point of difference. The weakness of Evo Water Killer Dry Shampoo is however the low brand awareness in the market. This problem could be further deteriorating with the threat of fierce market competition by existing big brands such as Dove and Johnson.…
Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff, leaving consumer with 100% flake free hair, nourished and healthy scalp and also oiliness control over their hair. Apart from that, consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that, the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is a white rectangular shaped bottle with a royal blue upper part where the cover is, having a few different colored strips on it depending on the variant of the product. Using attractive white and royal blue as its base packaging and also freshness essence helps create a positive impression for consumers. The labeling of this product can be found at the back of the bottle. It includes some information for the consumer such as a direction on how to use the shampoo to achieve the best result and also a caution part where consumers are reminded of their safety when using the shampoo. Furthermore, the labeling includes additional information and reminder to consumers that this product helps fight five signs of dandruff which are flakes, itchiness, dryness, oiliness and irritation. Lastly, a list of ingredients used for the shampoo can be found in the labeling and also information of H&S’s manufacture- Procter and Gamble.…
Mickel Angelo A. Martinez EN 11 R-49 On the 1st of July 2007, Unilever launched its new shampoo brand: Clear Anti-Dandruff Shampoo. It claims to rid the hair of men and women alike of all dandruff, and nourish the scalp at the same time. Once it was launched, there was immediately alot of buzz over the product. Maybe it was because the product contained Zinc Vitanol, an ingredient not used in any other anti-dandruff shampoo. Or maybe it was just because it was marketed well, having high-quality television commercials and the international pop star, Rain, as its endorser. But nevertheless, after a few months the brand became incredibly popular, having elite Filipino celebrities such as Piolo Pascual, Bea Alonzo, and John Lloyd Cruz in its advertisements. Unilever was able to convince the consumers that Clear Anti-Dandruff Shampoo is the anti-dandruff shampoo to beat all anti-dandruff shampoos, thanks to its clinically proven formula and clever marketing. Clear Anti-Dandruff Shampoo’s clinically proven formula contributed to its fast rise in popularity. The formula contained a patented Zinc Vitanol complex that stops and prevents dandruff from recurring. It also contains Amino Acids, which nourishes scalp and hair, Vitamin E, an anti-oxidant that supports the body’s natural defensesand fights free radicals for healthy scalp and hair, and Sunflower Oil, which retains moisture in the scalp and provides a protective barrier from recurrence of dandruff. And this formula was basically appealing to the consumers; it challenged the consumers to buy the product, just to see if it actually worked. But the formula was not the only factor which brought up the popularity of Clear Anti-Dandruff Shampoo in the Philippines; Unilever’s marketing strategy was the biggest factor when it came to the popularity of Clear in the Philippines. Unilever was very creative when it came to marketing Clear Anti-Dandruff Shampoo; their advertisements were modern and attractive. Their…
Head & Shoulders was recommended by 82% of its members of the website after using it. Head & Shoulders is the no.1 selling anti-dandruff shampoo in the world.A survey is conducted by a student in the University of Western Sydney which found that most users weren’t just using Head & Shoulders for the purpose of anti-dandruff. Consumers are using Head & Shoulders as a shampoo in general even when they don’t have dandruff because of its effectiveness in cleansing and keeping hair silky. Although 40% of users find that there is a substitute for Head & Shoulders this might be because of the misuse of the product, as they are not using it for the purpose of fighting dandruff. Their attachment to the product is just below 50%.…
On a more positive note, La Shampoo still has a core group of customers that are loyal. In its efforts to increase market share and boost sales, two radically different recommendations were constructed and presented.…
Qus1: In the light of the above case identify the reasons and factors in growth of Chik Shampoo. Is the size of that segment is one of the main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning strategy of the company.…
Substitute Goods: There are various kind companies exists in the market which manufactures the shampoos and conditioners.…
Everyone who uses shampoo could tell you that their main factors in choosing a shampoo to use are smell, look, and price. People are misinformed about shampoo and how to tell the difference between a good shampoo and a bad one. The main point of shampoo is to cleanse your skull of residue that is picked up either from hair products such as hair spray, gel or moose, as well as the dirt in the air, and perspiration. Shampoo is something that all of us use on a regular basis If you look in any store you will find a huge variety of different types of shampoos all claiming to have the one ingredient that makes it the top among it's competitors. Just what are the ingredients in a shampoo? What do they do that they are needed? Is there any one product that is better than the rest?…
It was almost 11 P.M. when Caroline Portal left the office. She was exhausted. The day had been filled with one meeting after another, and she wanted nothing more than to crawl into bed and get some sleep. But she couldn't head home before stopping by the local 24-hour supermarket. The store was enormous -18 aisles of food, pharmaceuticals, stationery, and books, even small appliances. Squinting in the bright lights, Caroline made her way to the health-andbeauty aisle and stood, staring, at the display of La Shampoo on the top shelf. Nearby, grouped with other conditioners, was the La Shampoo conditioner. Introduced in 1975 and targeted at women between the ages of 15 and 30, La Shampoo had a stylish image that had immediately become popular. The line had quickly advanced from a strong West Coast regional presence to a solid 4% share of the national market -- a position it had held more or less steadily for 14 years. La Shampoo's basic products and packaging had been modified several times over the years, but its look had remained essentially unchanged. And its slogan, "La Shampoo: For the Look and Feel of France," had stayed the same since day one. In 1989, the line had begun a very slow descent, but the company hadn't really addressed the problem until two years ago, when it named Caroline brand manager. At first, Caroline called for a new packaging design. She knew that La Shampoo was in trouble, but maybe a quick pick-me-up would do the trick. The ad agency backed her up and developed a modest "new look" campaign. This repackaging had caused a lot of tension at the office. Most of the people who worked on La Shampoo had been with the company for years and couldn't imagine anything other than a slight variation on the tall, slim, blue plastic bottles with the beige labels and cursive lettering. And, in fact, the repackaging -- a wider bottle and yellow label with sharper lettering -- had had no positive effect on sales since its introduction eight…
This factor was affect on Pantene Shampoo in a positive manner, because of our family, relatives or community influence on our buying decisions; Pantene Shampoo was very common. Marketing and the quality factors were very much affected on ever person, so the buyer was very much influence to buy only or prefer to buy only Pantene Shampoo. The biggest factor that affect was our joint family system, due to which normally whole family was bound to use same shampoo.…
While providing verities in product, company have to focus mainly on pricing. In India there are customers with variety of spending capacity on a particular product, but most of them will focus on economic mid range product. In Indian shampoo market there is huge scale of pricing as well as quality. While confirming final selling price of Himalaya shampoo, we have to consider the pricing of contenders. Because if we sell it on high price most of customers will not dare to try an expensive shampoo first time, they will choose their usual one. On other hand if we sell it on very low price, they will definitely think that this product is not good in quality & they should not buy it. For very good results, we have to maintain our price with competitors & attract customers. Other additional offers like buy one get one free, free sample distribution, additional in quantity; selling combos in affordable price will help to attract more & more customers.…