Consumer Behavior - Citibank
1) An introduction to the background of the company, the product and its target audience
A) The Company
• Citibank Singapore Ltd
Wholly-owned subsidiary of Citigroup, one of the world's largest financial services organisations.
Offer financial services including deposit accounts, foreign currency deposits and investments, credit cards, mortgages, insurance and charge cards.
• Overview
Global Consumer Banking division began banking operations in Singapore in 1982.
Formidable market player with major market share in key businesses
One of the four foreign banks to be awarded the Qualifying Full Bank (QFB) license by the Monetary Authority of Singapore (MAS) in 1999
Well-known for its people management practices
In June 2004, Citibank announced its move to incorporate a wholly-owned subsidiary of Citigroup in Singapore, known as Citibank Singapore Ltd, with a paid-up capital of S$1.5 billion. This was one of the strategy to grow its international businesses, and reaffirms the bank's long-term commitment to the Singapore.
• History
Established its operations in Singapore on 1 July 1902.
Known as the International Banking Corporation (IBC)
Located at 1 Prince Street
Primarily involved in the trade financing of Malayan rubber and tin exports in the early twentieth century.
Established the Consumer Bank in 1982 to cater to the needs of individuals and small businesses.
• Financial strength
Citibank Singapore is financially strong and well capitalized.
As of 31 December 2011, Citibank Singapore has S$1.5 billion in paid up capital
Total equity of S$4.7 billion.
Meet all regulatory requirements set by the Monetary Authority of Singapore.
In terms of Capital Adequacy Ratios (CAR), Citibank Singapore far exceeds the stipulated requirements.
B) The Product
Purpose of Installment Loans
• A form of lending to consumers to purchase goods and services costing beyond their means
• To ease
A) The Company
• Citibank Singapore Ltd
Wholly-owned subsidiary of Citigroup, one of the world's largest financial services organisations.
Offer financial services including deposit accounts, foreign currency deposits and investments, credit cards, mortgages, insurance and charge cards.
• Overview
Global Consumer Banking division began banking operations in Singapore in 1982.
Formidable market player with major market share in key businesses
One of the four foreign banks to be awarded the Qualifying Full Bank (QFB) license by the Monetary Authority of Singapore (MAS) in 1999
Well-known for its people management practices
In June 2004, Citibank announced its move to incorporate a wholly-owned subsidiary of Citigroup in Singapore, known as Citibank Singapore Ltd, with a paid-up capital of S$1.5 billion. This was one of the strategy to grow its international businesses, and reaffirms the bank's long-term commitment to the Singapore.
• History
Established its operations in Singapore on 1 July 1902.
Known as the International Banking Corporation (IBC)
Located at 1 Prince Street
Primarily involved in the trade financing of Malayan rubber and tin exports in the early twentieth century.
Established the Consumer Bank in 1982 to cater to the needs of individuals and small businesses.
• Financial strength
Citibank Singapore is financially strong and well capitalized.
As of 31 December 2011, Citibank Singapore has S$1.5 billion in paid up capital
Total equity of S$4.7 billion.
Meet all regulatory requirements set by the Monetary Authority of Singapore.
In terms of Capital Adequacy Ratios (CAR), Citibank Singapore far exceeds the stipulated requirements.
B) The Product
Purpose of Installment Loans
• A form of lending to consumers to purchase goods and services costing beyond their means
• To ease