consumer behavior final project
Consumer Behavior
Consumer Behavior – Database Lifestyle
A well-defined target market is the first element in the marketing strategy. Finding a target market can be a complex task depending on the product and how effectively it is advertised. If a product is advertised correctly marketers can expand their market and continue to make their products successful, if they don’t the product will eventually become obsolete. A strategy marketers use to test their product is in advertising. Marketers frequently bombard consumers all over the world with new products in magazines, billboard the Internet and on T.V, for a reason, they want to gather information over consumers consumption. This will help marketers determine or predict the success of a product in the market place. Marketers understand how crucial it is to know what consumers want at the moment and how important it is to keep up with the fast changing market. Another reason they gather information is to help them pin point the groups are more prone to buy their product and which ones are not. This also enables marketers to attain new ways to advertise to other consumers and other markets that are not buying so they can expand and reach maximum profitability. The DDB data provided is important information gathered to develop a marketing strategy for each type of consumer, this information will help recognize patterns and difference amongst consumers and will help establish a strategic plan to market more effectively.
1. Examine the DDB data in Tables 1A through 7A for differences among heavier consumers of the following. Why do you think these differences exist? How would you use these insights to develop marketing strategy?
A. Gourmet coffee bar
After reviewing all the data from the tables over consumers who visited gourmet coffee bar or café in households, I began to see a pattern in consumption amongst those who have children at home ages 0-5and those who have a large house hold size. One thing
Consumer Behavior – Database Lifestyle
A well-defined target market is the first element in the marketing strategy. Finding a target market can be a complex task depending on the product and how effectively it is advertised. If a product is advertised correctly marketers can expand their market and continue to make their products successful, if they don’t the product will eventually become obsolete. A strategy marketers use to test their product is in advertising. Marketers frequently bombard consumers all over the world with new products in magazines, billboard the Internet and on T.V, for a reason, they want to gather information over consumers consumption. This will help marketers determine or predict the success of a product in the market place. Marketers understand how crucial it is to know what consumers want at the moment and how important it is to keep up with the fast changing market. Another reason they gather information is to help them pin point the groups are more prone to buy their product and which ones are not. This also enables marketers to attain new ways to advertise to other consumers and other markets that are not buying so they can expand and reach maximum profitability. The DDB data provided is important information gathered to develop a marketing strategy for each type of consumer, this information will help recognize patterns and difference amongst consumers and will help establish a strategic plan to market more effectively.
1. Examine the DDB data in Tables 1A through 7A for differences among heavier consumers of the following. Why do you think these differences exist? How would you use these insights to develop marketing strategy?
A. Gourmet coffee bar
After reviewing all the data from the tables over consumers who visited gourmet coffee bar or café in households, I began to see a pattern in consumption amongst those who have children at home ages 0-5and those who have a large house hold size. One thing