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CONSUMER BEHAVIOR IN EDUCATION INDUSTRY

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CONSUMER BEHAVIOR IN EDUCATION INDUSTRY
CONSUMER BEHAVIOR IN EDUCATION INDUSTRY

Education in its broadest sense is any act or experience that has a formative effect on the mind, character, or physical ability of an individual.

Education is the process by which society deliberately transmits its accumulated knowledge, skills and values from one generation to another through institutions.

We live in a society where education plays an important role; such kind of education can be found delivered through institutions like schools and universities .But the options and choices that arise in front of us when there are various amounts of schools and universities are very high. These choices are influenced by various factors that evolve in our own environment or community. The choices can be narrowed down with small researches that are conducted in our society which can help us.
The choices mainly varies according to the place, the culture etc. This report is about segmenting the people who are consumers of business schools. The Consumer Behavior Analysis Research consists of conducting conceptual and empirical studies on cognitive styles and consumer innovativeness in a range of substantive areas such as brand choice, technology and acceptance. The work brings together behavioral economics and marketing science to develop a new understanding of consumer behavior and marketing processes.

The educational environment must actively respond to external challenges, demonstrating a strong flexibility and openness to new. Implementing the concepts and marketing strategies in the educational environment have gradually led to the development of educational services and improvement of their quality.

Factors Influencing the Choice of University

Academic reputation is one of the college choice factors that determines the success of university marketing strategies

Pupils also considered job prospects when selecting their faculty along with the enjoyment of the subject, need for a degree for a



References: http://www.slideshare.net/arjun.ramesh86/consumer-behaviour-presentation-796587 www.slideshare.com http://en.wikipedia.org/wiki/Education_in_India#Open_and_distance_learning

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