“Consumer Behavior Patterns on Healthy Eating ”
| Consumer Behavior (DS 314)PT13 | Group Team Project“Consumer Behavior Patterns on Healthy Eating ”Instructor: Prof. SiomkosVasiliki KorbaMichalis MeimaroglouSpyros PhotopoulosEvangelia Siakavella |
Contents
1. Introduction 3 2. Problem Description 4 2.1. Adult Overweight and Obesity 4 2.2. Childhood Overweight and Obesity 6 2.3. Consumers’ Turn towards Healthier Lifestyle 6 3. Research & Literature Review 7 4. Analysis & Results 8 4.1. Soft Drinks 8 4.2. Dairy Products 9 4.3. Snack Foods 9 4.4. Whole-wheat 10 5. Managerial Implications 11 5.1. Opportunities 11 5.1.1. Segmentation & Targeting 11 5.1.2. Growth in Functional Foods 13 5.1.3. Organic Focus 15 5.2. Implications during a Recession 17 6. References 19 6.1. Problem Description 19 6.2. Soft Drinks 19 6.3. Snack Foods 19 6.4. Wholegrain Food 19 6.5. Segmentation & Targeting 19 6.6. Growth in Functional Foods 19 6.7. Organic Focus 19 6.8. Implications during a Recession 20
1. Introduction
“Our public health problems are not, strictly speaking, public health questions at all. They are questions of individual lifestyle. They are the result of millions of individual decisions, at millions of points in time.” This was quoted by Tony Blair in one of his speeches in United Kingdom on Healthy Living.
Unfortunately nowadays health problems relating to obesity and malnutrition, such as heart diseases, cancer, stroke and diabetes are a plague not only in the United Kingdom, but also across most of the countries worldwide with North America holding the reins. According to the World Health Organization (WHO), well over a billion people in the world are now classified as being overweight, with at least 300 million of them obese. These problems, as previously quoted, stem mainly from the hectic lifestyle that people are leading nowadays and which have formed the current eating trends towards eating fast and
Contents
1. Introduction 3 2. Problem Description 4 2.1. Adult Overweight and Obesity 4 2.2. Childhood Overweight and Obesity 6 2.3. Consumers’ Turn towards Healthier Lifestyle 6 3. Research & Literature Review 7 4. Analysis & Results 8 4.1. Soft Drinks 8 4.2. Dairy Products 9 4.3. Snack Foods 9 4.4. Whole-wheat 10 5. Managerial Implications 11 5.1. Opportunities 11 5.1.1. Segmentation & Targeting 11 5.1.2. Growth in Functional Foods 13 5.1.3. Organic Focus 15 5.2. Implications during a Recession 17 6. References 19 6.1. Problem Description 19 6.2. Soft Drinks 19 6.3. Snack Foods 19 6.4. Wholegrain Food 19 6.5. Segmentation & Targeting 19 6.6. Growth in Functional Foods 19 6.7. Organic Focus 19 6.8. Implications during a Recession 20
1. Introduction
“Our public health problems are not, strictly speaking, public health questions at all. They are questions of individual lifestyle. They are the result of millions of individual decisions, at millions of points in time.” This was quoted by Tony Blair in one of his speeches in United Kingdom on Healthy Living.
Unfortunately nowadays health problems relating to obesity and malnutrition, such as heart diseases, cancer, stroke and diabetes are a plague not only in the United Kingdom, but also across most of the countries worldwide with North America holding the reins. According to the World Health Organization (WHO), well over a billion people in the world are now classified as being overweight, with at least 300 million of them obese. These problems, as previously quoted, stem mainly from the hectic lifestyle that people are leading nowadays and which have formed the current eating trends towards eating fast and
References: * “Wholegrain trends- what’s new and what’ s next”, Mintel insight + impcta, 2007 7.14 * The Recession Diet, Janet, 2009