Consumer Behavior Towards Credit Card Usage
Journal of Management and Marketing Research
Consumers and credit cards: A review of the empirical literature
Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business, psychology, and public policy fields. Beginning in the 1960s, the work revolved around descriptive characteristics and evolved as scholars probed deeper by investigating relationships between credit cards and psychological constructs, and the onships need for consumer policy. While the scope of credit card research has broadened, there is a need to pause and reflect on what we actually know about the phenomenon, given its proclivity in society. This paper identifies the empirical research conducted over the past four decades in order to provide insights and recommendations for additional research. A total of 537 refereed journal articles from 8 databases were reviewed and evaluate within specific parameters related evaluated thin to credit cards, with a final working sample of 103 journal articles published between 1969 and 2012. Emerging trends are identified and suggestions for future research are provided. Keywords: research paper, literature review, consumer credit cards
Consumers and credit cards, Page 1
Journal of Management and Marketing Research INTRODUCTION Ubiquitous in society, credit cards have become a fact of life for most consumers and are a part of the consumer culture. Staggering credit card statistics provide evidence of their pervasiveness. As of 2011, seventy-seven percent of US adults owned at least one credit card, with a total of 1.4 billion cards in circulation. The average cardholder owned 7.7 cards and uses a credit card 119 times a year charging an average of $88 per transaction or $10,500 annually (myFICO, 2012). By the end of 2011, with the unfolding of America’s
Consumers and credit cards: A review of the empirical literature
Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business, psychology, and public policy fields. Beginning in the 1960s, the work revolved around descriptive characteristics and evolved as scholars probed deeper by investigating relationships between credit cards and psychological constructs, and the onships need for consumer policy. While the scope of credit card research has broadened, there is a need to pause and reflect on what we actually know about the phenomenon, given its proclivity in society. This paper identifies the empirical research conducted over the past four decades in order to provide insights and recommendations for additional research. A total of 537 refereed journal articles from 8 databases were reviewed and evaluate within specific parameters related evaluated thin to credit cards, with a final working sample of 103 journal articles published between 1969 and 2012. Emerging trends are identified and suggestions for future research are provided. Keywords: research paper, literature review, consumer credit cards
Consumers and credit cards, Page 1
Journal of Management and Marketing Research INTRODUCTION Ubiquitous in society, credit cards have become a fact of life for most consumers and are a part of the consumer culture. Staggering credit card statistics provide evidence of their pervasiveness. As of 2011, seventy-seven percent of US adults owned at least one credit card, with a total of 1.4 billion cards in circulation. The average cardholder owned 7.7 cards and uses a credit card 119 times a year charging an average of $88 per transaction or $10,500 annually (myFICO, 2012). By the end of 2011, with the unfolding of America’s