Consumer Behaviour
Who is a Consumer ?
Any individual who purchases goods and services from the market for his/her end-use is called a consumer.
In simpler words a consumer is one who consumes goods and services available in the market.
Example - Tom might purchase a tricycle for his son or Mike might buy a shirt for himself. In the above examples, both Tom and Mike are consumers.
What is the difference between a consumer and a customer?
Generally, a consumer refers to individuals who buy for themselves or their family (hence the term 'consumerism ' in economics and politics), whereas a customer can also mean the retailer or person who buys from the manufacturer, etc. for ultimate sale to others.
The one who buys the product is called a customer and the who uses the product is called a consumer.
-A customer is who buys the things but a consumer is the person who finally utilizes it.
What do you mean by consumer behaviour?
It is the study of why, how, what, where, and how often do consumers buy and consume different products and services. In other words it refers to the behaviour that consumers display in searching for, purchasing, using evaluating, and disposing of products and services that they expect will satisfy their needs.
Definition Of Consumer Behaviour
“The behaviour displayed by Consumers while searching for, purchasing, using, evaluating and disposing of products and services that they expect to satisfy there needs is referred to as consumer behaviour’.
Consumer Buying Steps:
These 5 stages are :
Problem/Need Recognition- This is in general the first stage in which the consumer recognizes that what essentially is the problem or need and hence accordingly a consumer can identify the product or kind of product which would be required by the consumer.
Information Search- In information search, the consumer searches about the product which would satisfy the need which has been recognized by the consumer in the stage previous to this one.
Evaluation of Alternatives -
Any individual who purchases goods and services from the market for his/her end-use is called a consumer.
In simpler words a consumer is one who consumes goods and services available in the market.
Example - Tom might purchase a tricycle for his son or Mike might buy a shirt for himself. In the above examples, both Tom and Mike are consumers.
What is the difference between a consumer and a customer?
Generally, a consumer refers to individuals who buy for themselves or their family (hence the term 'consumerism ' in economics and politics), whereas a customer can also mean the retailer or person who buys from the manufacturer, etc. for ultimate sale to others.
The one who buys the product is called a customer and the who uses the product is called a consumer.
-A customer is who buys the things but a consumer is the person who finally utilizes it.
What do you mean by consumer behaviour?
It is the study of why, how, what, where, and how often do consumers buy and consume different products and services. In other words it refers to the behaviour that consumers display in searching for, purchasing, using evaluating, and disposing of products and services that they expect will satisfy their needs.
Definition Of Consumer Behaviour
“The behaviour displayed by Consumers while searching for, purchasing, using, evaluating and disposing of products and services that they expect to satisfy there needs is referred to as consumer behaviour’.
Consumer Buying Steps:
These 5 stages are :
Problem/Need Recognition- This is in general the first stage in which the consumer recognizes that what essentially is the problem or need and hence accordingly a consumer can identify the product or kind of product which would be required by the consumer.
Information Search- In information search, the consumer searches about the product which would satisfy the need which has been recognized by the consumer in the stage previous to this one.
Evaluation of Alternatives -
References: 1. Laudon & Albert Della, Consumer Behaviour, Tata McGraw Hill publishing, 2001. 2. Engel, James F., Kollat, David T. and Blackwell, Rodger D. (1968) Consumer Behavior, 1st ed. New York: Holt, Rinehart and Winston 1968 3. Howard J.A and Sheth J.N (1969), the modal of Buyer Behavior, New York: John Wiley and Sons.9-28