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Consumer Behaviour

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Consumer Behaviour
A BRIEF STUDY ON
CONSUMER SATISFACTION
ON
“SUDHA DAIRY”
With special reference to PATNA DAIRY PROJECT

Feeder Balancing Dairy
Phulwarisharif, Patna- 801 505

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF THE DEGREE OF
BACHLOR OF BUSSINES MANAGEMENT (BBM)
DEPTT.OF BUSSINES STUDIES
A.N COLLAGE PATNA-800004
An Autonomous Institute under Magadh University, Bodh Gaya & Affiliated to U.G.C. Recognized and aided by the H.R.D. Govt. of India & AICTE, New Delhi. www.ancpatna.com Under the Guidance of:
Mr.ANAND PRASAD
LECTURER
DEPTT.OF BUSINESS STUDIES
A.N.COLLEGE,PATNA

Company Guide-
MISS VANDANA
MARKETING OFFICER
PATNA DAIRY PROJECT

GUIDE CERTIFICATE

This is to certified that Rajnish Kumar of BBM II, session 2010-13 bearing an enrollment no80 has done his project report on the topic “consumer satisfaction on sudha dairy” with special reference to patna dairy project under my guidance. During project report his attitude & behavior is found to be cooperative.
I wish him all the best for his future career. Research guide

MR. ANAND PRASAD DEPT. OF BUSINEES STUDIES A.N.COLLLEGE, PATNA PH.



Bibliography: 1. MARKETING MANAGEMENT PHILIP KOTLER 2. MARKETING RESEARCH PRADEEP 3. BUSINESS STATISTICS GUPTA & GUPTA 4. SALES REPORT OF P.D.P 5. MAGAZINES-BUSINESS TODAY

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