Consumer Behaviour
School of Business and Management
Institut Teknologi Bandung
2012
School of Business and Management
Institut Teknologi Bandung
2012
MM6052 – Consumer Behavior
Profiling Potential Customer for Buying, Having, and Disposing of Laptop Syndicate 7 | Friska Ardniyani | [29111380] | Reski Mapriharto | [29111326] | Hanna Friska | [29111020] | Gilang Surawijaya | [29111350] | Hilda | [29111304] | | |
MM6052 – Consumer Behavior
Profiling Potential Customer for Buying, Having, and Disposing of Laptop Syndicate 7 | Friska Ardniyani | [29111380] | Reski Mapriharto | [29111326] | Hanna Friska | [29111020] | Gilang Surawijaya | [29111350] | Hilda | [29111304] | | |
TABLE OF CONTENT
INTRODUCTION 1
ANALYSIS 3 Analysis Demographic To the Consumption Pattern 3 Myths and Behaviour E-Waste 6 Dimension of Personal Culture 9 Reference Group Influence 9 Predicted Personality 15 Predicted Lifestyle 17 Predicted Value and Motivation 20 Predicted Self 22 Need and Dormant Needs 25 Prior Knowledge, Categorization, and Consumer Comprehension 26 Perception 29
CONCLUSION 33
INTRODUCTION
Currently, Indonesia is the country with the fourth social networking users in the world after The United States, Brazil and India (source: www.socialbakers.com) so as to encourage increase in internet users continues to increase from year to year (see Figure 1).
Figure [ 1 ] Internet User Worldwide
Source: data.worldbank.org
Based on the Figure 1, every year internet user is increasing. Information retrieval has become the basic needs of people of different economic group. This phenomenon makes different needs for the personal computer (laptop). If in the early years the use of laptop was still limited among middle income communities or higher and among professionals requiring easiness to do the job. A change in the function of the laptop makes it become common technological goods in the world including in Indonesia.
Sooner or later, all of them
Institut Teknologi Bandung
2012
School of Business and Management
Institut Teknologi Bandung
2012
MM6052 – Consumer Behavior
Profiling Potential Customer for Buying, Having, and Disposing of Laptop Syndicate 7 | Friska Ardniyani | [29111380] | Reski Mapriharto | [29111326] | Hanna Friska | [29111020] | Gilang Surawijaya | [29111350] | Hilda | [29111304] | | |
MM6052 – Consumer Behavior
Profiling Potential Customer for Buying, Having, and Disposing of Laptop Syndicate 7 | Friska Ardniyani | [29111380] | Reski Mapriharto | [29111326] | Hanna Friska | [29111020] | Gilang Surawijaya | [29111350] | Hilda | [29111304] | | |
TABLE OF CONTENT
INTRODUCTION 1
ANALYSIS 3 Analysis Demographic To the Consumption Pattern 3 Myths and Behaviour E-Waste 6 Dimension of Personal Culture 9 Reference Group Influence 9 Predicted Personality 15 Predicted Lifestyle 17 Predicted Value and Motivation 20 Predicted Self 22 Need and Dormant Needs 25 Prior Knowledge, Categorization, and Consumer Comprehension 26 Perception 29
CONCLUSION 33
INTRODUCTION
Currently, Indonesia is the country with the fourth social networking users in the world after The United States, Brazil and India (source: www.socialbakers.com) so as to encourage increase in internet users continues to increase from year to year (see Figure 1).
Figure [ 1 ] Internet User Worldwide
Source: data.worldbank.org
Based on the Figure 1, every year internet user is increasing. Information retrieval has become the basic needs of people of different economic group. This phenomenon makes different needs for the personal computer (laptop). If in the early years the use of laptop was still limited among middle income communities or higher and among professionals requiring easiness to do the job. A change in the function of the laptop makes it become common technological goods in the world including in Indonesia.
Sooner or later, all of them