Consumer Behaviour
CONSUMER BEHAVIOUR OF MOTORCYCLE BUYERS
(A COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO LIMITED)
Thesis for the award of Doctor of Philosophy in
The Department of Business Administration
Under the Supervision of Submitted by
Prof(Dr.) GP Sharma Ghanshyam Saini
Department of Business Administration MBA, M.Phil, UGC NET
Govt. R. R College, Alwar (Raj.)
Table of Contents
Abstract i
Acknowledgements iii
Statement of Declaration iv
Table of Contents v
List of Tables xiv
List of Figures xvi
Chapter One
Introduction
1.1 Background
1.2 Historical perspective of retail marketing management in India
1.3 Role of management in marketing
1.4 Marketing definition in broad sense
1.5 Meaning and definition of marketing environment
1.6 Scope of marketing
1.7 Consumer Behavior
1.8 Meaning and definitions of consumer behavior
1.9 Consumer Buying Decision Process
1.10 characteristic of buyer behaviors
1.11 Main applications of consumer behavior:
1.12 History of consumer protection 1.13 factors that affect the consumer behavior 1.14 Two wheeler auto mobiles introduction 1.15 Introduction of Hero Honda Motorcycle 1.16 Introduction of Bajaj Auto Limited
Chapter two Review of literature
Chapter three Research methodology 3.1 definitions of research 3.2 objectives of the research 3.3 importance of the research 3.4 research methods and research methodology 3.5 Applications of Marketing Research 3.6 type of research 3.7 step in research process 3.8 research methodology of the thesis 3.8.1 Reason to choose the topic 3.8.2 Conceptualization (a)Information
(A COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO LIMITED)
Thesis for the award of Doctor of Philosophy in
The Department of Business Administration
Under the Supervision of Submitted by
Prof(Dr.) GP Sharma Ghanshyam Saini
Department of Business Administration MBA, M.Phil, UGC NET
Govt. R. R College, Alwar (Raj.)
Table of Contents
Abstract i
Acknowledgements iii
Statement of Declaration iv
Table of Contents v
List of Tables xiv
List of Figures xvi
Chapter One
Introduction
1.1 Background
1.2 Historical perspective of retail marketing management in India
1.3 Role of management in marketing
1.4 Marketing definition in broad sense
1.5 Meaning and definition of marketing environment
1.6 Scope of marketing
1.7 Consumer Behavior
1.8 Meaning and definitions of consumer behavior
1.9 Consumer Buying Decision Process
1.10 characteristic of buyer behaviors
1.11 Main applications of consumer behavior:
1.12 History of consumer protection 1.13 factors that affect the consumer behavior 1.14 Two wheeler auto mobiles introduction 1.15 Introduction of Hero Honda Motorcycle 1.16 Introduction of Bajaj Auto Limited
Chapter two Review of literature
Chapter three Research methodology 3.1 definitions of research 3.2 objectives of the research 3.3 importance of the research 3.4 research methods and research methodology 3.5 Applications of Marketing Research 3.6 type of research 3.7 step in research process 3.8 research methodology of the thesis 3.8.1 Reason to choose the topic 3.8.2 Conceptualization (a)Information
Bibliography: Figure 3.2 A Representation of Speed and Thompson’s (2000) Conceptual Model 69 Figure 3.3 A Representation of Meenaghan’s (2001) Model of Sponsorship Effects 69 Figure 3.4 A Representation of Grohs et al.’s (2004) Sponsorship Model 70