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consumer behaviour
1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model.
The Tri-Component Model is made up of three potential parts including cognitive, affective and conative.Disneyland in Hong Konghas a uniqueattract customers.The first part of this model refers to cognition that is a consumer’s knowledge perceptions acquired via direct experience with attitude with the attitude object plus information from various source. Disneylandisan interesting placewhereyou can visit. Peopleare able to relaxfromeveryday life.The cognitive component towards Disneyland is what people experienced by visiting this place and what information they got from various sources such as friend, advertisement and TV.The affective component is a consumer’s emotions or feeling about a particular product or brand. People like Disneyland because it could give us a joy and happiness. Especially in the family could enjoy good time in Disneyland, improve relationship with their family. It could have a good emotion or feeling about it.Finally, Conation concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family.
2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by:
The product manager might change consumer attitudes towards the company’s brand by different ways. It could be done by emphasizing the attributes the brand.
1a. changing beliefs about the brand,
Product manager might change consumer attitude toward the brand by changing beliefs about the brand. Firstly, advertisement is a way of communication to promote the brand. Therefore, production manger should create a special advertisement to make customer willing to buy this product. The advertisement could have humor or funny. The way in which company can change beliefs about brand is putting less emphasis on product strength in its advertising
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