IMPACT OF CONSUMER BEHAVIOUR ON THE MARKETING STRATIGIES OF NEW PRODUCTS WITH REFERNCE TO LG TELEVISION, BANGALORE.
SUBMITTED TO
ALL INDIA MANAGEMENT ASSOCIATION
CENTRE FOR MANAGEMENT EDUCATION
MANAGEMENT HOUSE, 14 INSTITUTIONAL AREA,
LODHI ROAD, NEW DELHI-110003
OCTOBER 2012
STUDY CENTRE
Acharya Institute of Management & sciences, Bangalore.
Website :- acharyaims.ac.in
By
SK ABDUS SUBHAN
REGISTRATION NO. 420920933
Guided By
For the partial fulfilment of
Post Graduate Diploma in Management
DECLARATION:
The project is submitted as partial fulfilment of the requirements of POST GRADUATE DIPLOMA IN MANAGEMENT of AIMA, New Delhi. I hereby declare that following project “IMPACT OF CONSUMER BEHAVIOUR ON THE MARKETING STRATGIES OF NEW PRODUCTS WITH REFERNCE TO HIGH END TELEVISION, BANGALORE” is original and bon-a-fide work done by me.
This report has been authorized by Prof.Gopan G.S. (BRANCH MANAGER), as a part of evaluation for the Internship Program.
SK Abdus Subhan AIMS, Peenya, Bangalore – 560058 Reg No - 420920933
Acharya Institute of Management & Sciences Bangalore.
Certificate from the Guide
Certified that this dissertation titled, “ A PROJECT ON IMPACT OF CONSUMER BEHAVIOUR ON THE MARKETING STRATIGIES OF NEW PRODUCTS WITH REFERNCE TO HIGH END TELEVISIONS, BANGALORE” is record of original and independent study carried out by SK ABDUS SUBHAN of 4th Semester PGDM {MARKETING} under my