Consumer Behaviour Toward Mall

Source : Survey Data
The above table indicates the various age groups of respondents visiting shopping malls.From this we can conclude that about 40% of mall visitors are of the age group 20-30 and they are youngsters who are students or who have just started earning income.

Source : Survey Data

Table given above shows how mall visitors are categorized on the basis of gender.About 66% comes under Female category.They enjoy shopping mall more than Mall which constitute only a minor part that is 34 %.

Table 1.3 | | | Job Wise Classification of Respondents | | Occupation | Number | % | Business | 5 | 10 | Government Employee | 11 | 22 | Private Employee | 13 | 26 | Students | 18 | 36 | Others | 3 | 6 | Total | 50 | 100 | Source : Survey Data

This Table shows how are respondents are grouped on the job criteria.From study of this table we can derive that about 1/3rd of total respondents are students ,1/3 rd by both business class as well as government employees and rest by private employees and others.
Chart 1.1

Source : Survey Data

Table 1.4 | | | | | Income level of respondents | | | | | Income | Male | % | Female | %2 | 0-5000 | 5 | 29.4 | 15 | 45.5 | 5000-20000 | 5 | 29.4 | 6 | 18.2 | 20000-40000 | 3 | 17.6 | 9 | 27.3 | 400000 + | 4 | 23.6 | 3 | 9 | Total | 17 | 100 | 33 | 100 | |
Source : Survey Data

Here income wise classifications of respondents are seen.About 86 %(both male and female) constitute of average level income people and out of that 1/3rd are male and 2/3 rd female.Rest of 14% are from top level income class.

Source : Survey Data
Table shown above indicates the frequency of respondents in visiting shopping malls.According to the survey about 76 % of male visit malls monthly while 24% of male do not give much importance to malls and consider it a waste of time.While in case of females about 91% enjoy their time in malls and visit them atleast once in a month.We find that