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Consumer Behaviour Towards the Islamic Banking – “Customer Satisfaction with Islamic Marketing Ethics and Islamic Banking Industry

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Consumer Behaviour Towards the Islamic Banking – “Customer Satisfaction with Islamic Marketing Ethics and Islamic Banking Industry
1.0 INTRODUCTION
In this current era, businesses play the most important role in developing a country’s reputation. It is because a nation’s wealth is determined by concerning on certain aspects as one of it is the economical factor. As far as we know, businesses are the main sectors of a nation where it decides the economical status of a nation.
Apart from that, banking operations are also one of the factors which contribute to the economical growth of a country. The main core business of the banking corporation is being a financial institution and a financial intermediary that accepts deposits and channels those deposits into lending activities, either directly or through capital markets. Moreover, a bank also connects the customers that have capital deficits to customers with capital surpluses.
1.1 Role of Banking Institutions
In addition, banks also borrow money by accepting funds deposited on current accounts, by accepting term deposits, and by issuing debt securities such as banknotes and bonds. Following to that, banks do lend money by making advances to customers on current accounts, by making instalment loans and by investing in marketable debt securities and other forms of money lending. At the same time, banks also provide almost all payment services, and a bank account is considered indispensable by most businesses, individuals and governments. Non-banks that provide payment services such as remittance companies are not normally considered an adequate substitute for having a bank account.
Besides that, banks also borrow most funds from households and non-financial businesses, and lend most funds to households and non-financial businesses, but non-bank lenders provide a significant and in many cases adequate substitute for bank loans, and money market funds, cash management trusts and other non-bank financial institutions in many cases provide an adequate substitute to banks for lending savings too.

1.2 Products offered by Islamic Banking Corporations.

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