Consumer Behaviour - Washing Machine
RESEARCH REPORT
ANALYSIS OF CONSUMER BEHAVIOUR – WASHING MACHINE
Submitted to: Submitted By:
Prof. Joe Arun, SJ 1. G DEEPAK KUMAR P08016
2. MAYUR J RAJANI P08043 3. SURESH CHALLANI P08074 4. VARDHAMAN G P08082
CONTENT Page No: I. PROFILE – DEFINITION 1 II. HISTORY 1 III. CURRENT TRENDS 2 IV. INDUSTRY ANALYSIS 3 V. RESEARCH METHODOLOGY 4 VI. CONSUMERS ANALYSIS 5 VII. CONCLUSION 13 VIII. QUESTIONNAIRE MODEL 14
I. PROFILE OF THE PRODUCT
Definition:
A washing machine or washer is a machine designed to wash laundry, such as clothing, towels and sheets. The term is mostly applied only to machines that use water as the primary cleaning solution, as opposed to dry cleaning (which uses alternative cleaning fluids, and is performed by specialist businesses) or even ultrasonic cleaners. II. HISTORY
To clean clothing it is necessary to rub and flex the cloth to break apart solids and help the soap penetrate. At first this was done by pounding or rubbing the clothing with rocks in a river, and later developed into the corrugated wash board. In Roman times a person would whiten clothing by rubbing it against a rock while letting soap lay on it. The soap was made of animal fat.
Clothes washer technology developed as a way to reduce the drudgery of this scrubbing and rubbing process by providing an open basin or sealed container with paddles or fingers to automatically agitate the clothing. The earliest machines were often hand-operated. As electricity was not commonly available until at least 1930, these early machines were often operated by a low-speed single-cylinder hit and miss gasoline engine.
Because water usually
ANALYSIS OF CONSUMER BEHAVIOUR – WASHING MACHINE
Submitted to: Submitted By:
Prof. Joe Arun, SJ 1. G DEEPAK KUMAR P08016
2. MAYUR J RAJANI P08043 3. SURESH CHALLANI P08074 4. VARDHAMAN G P08082
CONTENT Page No: I. PROFILE – DEFINITION 1 II. HISTORY 1 III. CURRENT TRENDS 2 IV. INDUSTRY ANALYSIS 3 V. RESEARCH METHODOLOGY 4 VI. CONSUMERS ANALYSIS 5 VII. CONCLUSION 13 VIII. QUESTIONNAIRE MODEL 14
I. PROFILE OF THE PRODUCT
Definition:
A washing machine or washer is a machine designed to wash laundry, such as clothing, towels and sheets. The term is mostly applied only to machines that use water as the primary cleaning solution, as opposed to dry cleaning (which uses alternative cleaning fluids, and is performed by specialist businesses) or even ultrasonic cleaners. II. HISTORY
To clean clothing it is necessary to rub and flex the cloth to break apart solids and help the soap penetrate. At first this was done by pounding or rubbing the clothing with rocks in a river, and later developed into the corrugated wash board. In Roman times a person would whiten clothing by rubbing it against a rock while letting soap lay on it. The soap was made of animal fat.
Clothes washer technology developed as a way to reduce the drudgery of this scrubbing and rubbing process by providing an open basin or sealed container with paddles or fingers to automatically agitate the clothing. The earliest machines were often hand-operated. As electricity was not commonly available until at least 1930, these early machines were often operated by a low-speed single-cylinder hit and miss gasoline engine.
Because water usually