“Consumer Buying Behavior of Consumer Durables in a Hypermarket for Hypercity
“Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY, Thane”
By:
Kulvinder Pathania
Roll No: KHR2009PGDMRMF027
Summer Project Report submitted to the Institute of Technology and Management, Navi Mumbai, 410210
In partial fulfillment of the requirements for the degree of
MBA-RMM
APPROVED BY:
Mr. Vikram Laud Dr. Shelja Jose
Store Operations Manager Internal Guide
HyperCITY Retail (India) Ltd. ITM Business School
Acknowledge
I would like to extend sincere thanks to Mr. Vikram Laud, (Store Operations Manager, HyperCITY, Thane) my Industry advisor, for his time, advice, and encouragement. I would like to express my gratitude to the HyperCITY Retail (India) Ltd. for giving me this opportunity to work and learn in the organization. This project would not have been possible without the support and encouragement of everyone here.
I would like to thank my institute ITM including the Director, Dr. Ganesh Raja, the Dean, Dr. Adhikari and especially the Deputy Director, Mr. B.V.R. Murthy for their constant support.
Sincere gratitude is extended to my faculty guide Dr. Shelja Jose for her time, ideas, and assistance with the research process.
A special thanks is extended to Mr. Siddharthan M. (Vice President, Operations, HyperCITY), Mrs. Arpita Parikh Sathu (General Manager, HyperCITY, Thane), Mr. Sanjeev Bhatt (General Manager, HyperCITY, Amritsar) and to all of my colleagues and fellow interns at HyperCITY, Thane and the staff at ITM for their assistance, also I would like to thank ITM placement cell for their support and assistance.
Table of Contents
1. Executive Summary 4
2. Company Profile 5
3. The Global Retail Industry: An Overview 12
4. Research Objective 17
5. Research Methodology 18
6. Phase 1 22 * Sample profiling 23 * Customer profiling of HyperCITY, Thane 29
7.
By:
Kulvinder Pathania
Roll No: KHR2009PGDMRMF027
Summer Project Report submitted to the Institute of Technology and Management, Navi Mumbai, 410210
In partial fulfillment of the requirements for the degree of
MBA-RMM
APPROVED BY:
Mr. Vikram Laud Dr. Shelja Jose
Store Operations Manager Internal Guide
HyperCITY Retail (India) Ltd. ITM Business School
Acknowledge
I would like to extend sincere thanks to Mr. Vikram Laud, (Store Operations Manager, HyperCITY, Thane) my Industry advisor, for his time, advice, and encouragement. I would like to express my gratitude to the HyperCITY Retail (India) Ltd. for giving me this opportunity to work and learn in the organization. This project would not have been possible without the support and encouragement of everyone here.
I would like to thank my institute ITM including the Director, Dr. Ganesh Raja, the Dean, Dr. Adhikari and especially the Deputy Director, Mr. B.V.R. Murthy for their constant support.
Sincere gratitude is extended to my faculty guide Dr. Shelja Jose for her time, ideas, and assistance with the research process.
A special thanks is extended to Mr. Siddharthan M. (Vice President, Operations, HyperCITY), Mrs. Arpita Parikh Sathu (General Manager, HyperCITY, Thane), Mr. Sanjeev Bhatt (General Manager, HyperCITY, Amritsar) and to all of my colleagues and fellow interns at HyperCITY, Thane and the staff at ITM for their assistance, also I would like to thank ITM placement cell for their support and assistance.
Table of Contents
1. Executive Summary 4
2. Company Profile 5
3. The Global Retail Industry: An Overview 12
4. Research Objective 17
5. Research Methodology 18
6. Phase 1 22 * Sample profiling 23 * Customer profiling of HyperCITY, Thane 29
7.
References: * Vision. (n.d.). Retrieved August 19, 2010, from www.hypercityindia.com: http://www.hypercityindia.com/vision_ab.asp * Retail * Share of Voice. (2010, August 19). Retrieved from flatworldknowledge: http://www.flatworldknowledge.com/pub/1.0/launch-advertising-and-promoti/28499#web-28499 Appendix