Preview

Consumer buying process model

Powerful Essays
Open Document
Open Document
2542 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer buying process model
Consumer Buying Decision Process: Mobile Phone

CHAPTER 1
INTRODUCTION

Page 1 of 15

Consumer Buying Decision Process: Mobile Phone

1.1 Origin of the report:
As the students of MBA program in East West University is assigned to prepare a term paper on “Consumer buying process model” and it is based on my own buying experience by my honorable course instructor “ Professor, Dr. Humayun Kabir Chowdhury” Which is a partial requirement of the course “Marketing Management (MKT 501)”.

1.2 Background of the study:

This report is prepared on Consumer buying process model. In the preparation of this paper work I have experienced some new concepts which I did not before. This report will give a brief picture of Consumer buing process of a mobile phone as this paper is made based on my own mobile phone buying experience. By preparing such report I have learned how to prepare a good report in real life scenario and practical concept that will help me to develop my skills.

1.3 Objective of the Study:

The report has broad as well as specific objectives.


Broad Objective



Specific Objectives

Broad Objective
The broad objective of the report is:
 To analyze and understand the consumer buying process of a mobile phone.
Specific Objectives
The specific objectives of the report are:
 To analyze different factors that influences consumer buying process.
 To gather more knowledge and experience about mobile phone market in Bangladesh.
 To develop some recommendations regarding the buying process of mobile handset.
 To study the consumer’s behaviour towards different mobile handsets.
Page 2 of 15

Consumer Buying Decision Process: Mobile Phone

1.4 Scope:
The output of this report will help to understand the consumer’s choice and preference on different brands of Mobile handset. The present study considers different mobile handsets like Nokia, Sony Ericson, LG, Samsung, Motorolaetc etc. The main objective of this study
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    Cango Operations
    • 3288 Words
    • 14 Pages

    Cango Operations

    SDSU (2010, September 7) Consumer behavior: Consumer buying process. San Diego State University. Retrieved from http://www-rohan.sdsu.edu/~renglish/370/notes/chapt05/index.htm…

    • 3288 Words
    • 14 Pages
    Best Essays
    Read More
  • Better Essays

    Cereal Aisle Analysis
    • 1249 Words
    • 5 Pages

    Cereal Aisle Analysis

    To understand how the consumer progressed through the consumer behavior process, we must first understand the consumer buying process. It is also important to note that not every consumer goes through all the stages. There are six stages in the consumer buying process: Problem Recognition (need) - in this stage the consumer realizes that they are lacking something, therefor they have a need; Information Search- now that the consumer has acknowledged their need (or want) they start finding the necessary information or taking the necessary actions to fulfill their need; Evaluation of Alternatives- in this stage the consumer knows what they need or they at least have some general idea, and now they are looking at all the options available to them; Purchase Decision- At this point the consumer is now processing all the information from the evaluation of alternatives, and deciding to move forward with their purchase or not; Purchase- this is the stage where the transaction is complete. The need that was previously acknowledged has been met; Post Purchase Evaluation- At this point the consumer decides whether they are happy with their purchasing decision or if they have feelings or remorse.…

    • 1249 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Consumer Decision Process
    • 1042 Words
    • 5 Pages

    Consumer Decision Process

    Consumer decision process represents a road map of consumers’ minds that marketers and managers can use to help guide product mix, communication, and sales strategies. The model captures the activities that occur when decisions are made in a schematic format and shows how different internal and external forces interact to affect how consumers think, evaluate, and act. The main purpose of this model is to analyze how individuals sort through facts and influences to make logical and consistent decisions. Consumers typically go through major stages when making decisions: need recognition, search for information, pre-purchase evaluation, purchase and post-purchase evaluation. The study of consumer behavior primarily focuses on these stages and how various factors influence each stage of consumers’ decisions. By understanding the stages in the consumer decision-making road map, marketers can discover why people are or are not buying products and what can be done to get them to buy more or buy from a specific supplier. Many companies seek to use WWW to communicate with potential customers and thus result in an interactive media called shopping in online environment which allows for very high degree of interactivity.…

    • 1042 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    exam
    • 423 Words
    • 2 Pages

    exam

    (10 points) (a) Describe the consumer purchase decision process. (b) Using your term project product, discuss how a consumer would go through the process to purchase.…

    • 423 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Demographic Factors Such as Age, Income, Gender and Profession with Brand Choice and Brand Switching of Mobile Phone Handset Users in Mumbai
    • 26409 Words
    • 106 Pages

    Demographic Factors Such as Age, Income, Gender and Profession with Brand Choice and Brand Switching of Mobile Phone Handset Users in Mumbai

    A research proposal outlining the rationale, theoretical framework and the difficulties in the research is followed by an introduction providing the required background of the mobile phone industry (industry profile), background of the major handset manufacturers in India (company profile) and details about the products the manufactured (Product profile) in relevance with the research question.…

    • 26409 Words
    • 106 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Theory of Consumer Behaviour
    • 3175 Words
    • 13 Pages

    Theory of Consumer Behaviour

    Under the Consumer Behaviour Theory, we examine the behaviour of a rational consumer in the market of goods and services. This theory basically analysis the decision making process of a consumer. It examines how a consumer makes choice among different available goods and services with his/her fixed income and given market prices of the goods and services. In Traditional Consumer Behaviour Theory, it is assumed that a consumer has complete knowledge of all the available goods and services, their respective prices and all other relevant information required to decide among different alternatives. In other words, the essence of consumer behaviour theory is to analyse how a consumer chooses among different available goods and services, with his given income and prices of goods and services, in order to achieve the highest possible satisfaction level.…

    • 3175 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Dove Analysis
    • 1418 Words
    • 6 Pages

    Dove Analysis

    1. What are the steps involved in the consumer purchase decision process, steps that a customer undergoes, amount of…

    • 1418 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Consumer Decision Making Process
    • 570 Words
    • 3 Pages

    Consumer Decision Making Process

    The consumer purchase decision process is generally viewed as consisting of sequential steps or stages through which the buyer passes in purchasing a product or service. The various steps in this process, as well as the relevant internal psychological processes, those occur at each stage such as motivation, perception, attitude formation, integration and learning.…

    • 570 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Buyer Decision Process
    • 1418 Words
    • 6 Pages

    Buyer Decision Process

    Whether marketers understand how customers make their purchase decision is a very important issue for a company. It can bring numerous influences to companies for establishing an appropriate marketing strategy. Therefore, the research of each stage of buyer decision process is relevant for all the marketers. Teo and Yeong (2003) point out that the setting up of buyer decision process model can help managers to understand and forecast consumer behaviours, and thereby they can make effective decision for providing more acceptable offers to customers. Kotler, Brown, Burton, Deans and Armstrong (2010) also hold the same view and state that there are five main steps of buyer decision process, as outlined in Figure 7.8. Firstly, consumer decision process starts from realizing to distinguish factual state and desired state (problem recognition), and then seeking useful information to solve the problem (information search). Moreover, estimating the benefits and drawbacks of each possible solution by using the information gathered to find out which one is more effective to solve the problem (evaluation of alternatives). After evaluation of alternatives, the consumer will decide to buy the most favorite offer (purchase decision). At last, the post-purchase behaviour of customers is influenced by the degree of enjoyment generated from using the product (Butler and Peppard, 1998, p. 603). They also assert it is more likely that consumers purchase a product follow each steps one by one when they face consumption of a new product or in a new environment that they have no experience about it. For example, someone wants to buy a new toothpaste, because he or she has experience of using one specific brand of toothpaste, then the searching of information and evaluation of alternatives will be instead of going to purchase that brand of toothpaste directly (Kotler, Brown, Burton, Deans and Armstrong, 2010, p.222). Furthermore, there are several factors which can…

    • 1418 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    MKX5955 S2 2015 Tutorial Topics And Presentation Schedul
    • 420 Words
    • 3 Pages

    MKX5955 S2 2015 Tutorial Topics And Presentation Schedul

    Marketing scholars have developed a ‘stage model’ of buying decision process. Identify and discuss the five (5) stages consumers pass through when buying a product using a specific example at each stage.…

    • 420 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Mkx9550 Past Exam
    • 431 Words
    • 2 Pages

    Mkx9550 Past Exam

    1. Marketing scholars have developed a “5 stages model” of the buying decision process. Using an example identify and discuss the five stages consumers pass through how these factors might be influenced in an international place.…

    • 431 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Internship Report On CUFL
    • 6270 Words
    • 62 Pages

    Internship Report On CUFL

    I have tried my best to gain practical experience and tried to reflect the same in report. I…

    • 6270 Words
    • 62 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fiscal Management Responsibility Act no 3 of 2003
    • 3315 Words
    • 15 Pages

    Fiscal Management Responsibility Act no 3 of 2003

    we not been given the opportunity to present this report. Therefore, we would like to…

    • 3315 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Better Essays

    Mobile Phone Addiction
    • 1437 Words
    • 6 Pages

    Mobile Phone Addiction

    7 out of 10 young people in the town area of Bangladesh have own mobile phone. They use it in various purpose. Their attraction on mobile phone is increasing day by day.…

    • 1437 Words
    • 6 Pages
    Better Essays
    Read More
  • Better Essays

    Favorite Sport Football
    • 4929 Words
    • 20 Pages

    Favorite Sport Football

    A consumer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs,wants or desires. According to a statement made by Mahatma Gandhi, ‘consumer refers to the following, “A consumer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an outsider to our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so”.…

    • 4929 Words
    • 20 Pages
    Better Essays
    Read More

Related Topics