Other legal constraints include:
Sale of goods act 1979- the law which says goods should be of satisfactory quality, fit for purpose and as described.
Under this legislation, goods bought from a trader should be: of satisfactory quality, as described, fit for purpose. For JLR this would mean that they have to ensure that they comply with this act in order to keep customer satisfaction. If they do not manage to do this, it may result in loss of customers and sales.
Consumer protection from unfair trading regulations 2008- the law which says all customers are entitled to fair treatment and honesty from the business. This means that JLR cannot use aggressive sales tactics or use dishonest sales
promotions.
This is an act that prohibits the misdescription of goods and services provided in trading; to prohibit false or misleading indications to the price of goods. It is an act of parliament which prevents manufacturers, retailers or service industry providers from misleading consumers as to what they are spending their money on. It is a law that can punish companies who make false claims about their products or services. Each product sold must be as described or satisfactory quality. ‘Fit for purpose’ also comes under this act and covers the obvious purpose of the item being sold.
This would affect JLR because it means that they will have to comply with this act and ensure that they are completely following the rules of the act in order to protect the customer and themselves. If they do not meet the required standards of this act and manage to break the rules such as making false claims about their products, the company can be punished according to the judiciary, (court of the UK).