Consumer Economics Essay Word

Teens, Marketers, and Social Media The interactions between teens and marketers are more complicated than they might seem at first. Gone are the days where there’s a one way transaction between the consumer and the seller, thanks to the internet. Technology has made a huge imprint in the marketing and consumer worlds. It allows access, for both sides, to view countless options and influences, whether they’re being recognized or not. Now a factor of manipulation has become prevalent and is mostly used by marketers. In subtle ways advertisers have learned to get the consumer to actually do most of the work for them, while they still greatly profit! They’ve learned how to take the currency of “likes,” which teens give away and receive constantly, and turn them into actual money. Since the marketers have mastered this art of manipulation, they hold the majority of the power in this system, but once teens become more educated, the demographic could gain some more power for themselves. One of the main reasons manipulation has been so quickly mastered by marketers is due to the fact that teens are somewhat easy targets for most have disposable money, are easy to access, and follow popular trends. “Disposable money” means that the majority of teenagers don’t have to worry about scaling the importance of their money, which is what adults need to think about. Self supporting people have to care about bills that pay for the necessities of comfortable living, like electricity, heat, etc, while teens are free to use the money they have however they want, with little to no consequences. Teens are very trend focused. Some blindly follow the labels of products, just because a certain logo is printed on them. “Beats by Dre” are an excellent example. Some of these headphones cost up to four-hundred dollars! Apple is also a huge company that seems to get money more for its logo than the actual product. An example of its impact was when the Apple watch was announced, tons of