Mexico is a manufacturing hub because of its proximity to the US, low overall costs (which are believed to be lower than the likes of China) and high quality labour. Consumer electronics and IT companies are increasingly looking to establish their own manufacturing centres in Mexico, which results in more affordable products available for the local market.
We expect continued demand for flat-screen TV sets, tablets, notebooks and smartphones to be driven by product innovation, such as smart TV sets and growing affordability, particularly for smartphones.
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Table Of Contents
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Political 11
Economic 12
Business Environment 13
Industry Forecast 14
Table: Consumer Electronics Overview (Mexico 2012-2018) 14
Macroeconomic Forecasts 17
Economic Analysis 17
Table: Mexico - GDP By Expenditure, Real Growth % 22
Industry Risk Reward Ratings 23
Table: AMERICAS RISK/REWARD RATINGS, Q3 2014 25
Market Overview 26
Table: PC Sales (Mexico 2012-2018) 27
Table: AV Sales (Mexico 2012-2018) 30
Table: Mobile Communications (Mexico 2012-2018) 35
Competitive Landscape 39
International Companies 39
Table: Office Depot 39
Table: Panasonic 40
Local Companies 41
Table: Texa 41
Table: Vanta 41
Table: Famsa 42
Industry Trends And Developments 43
Table: Electrical Equipment And Electrical Appliances - Sales Value Index, March 2011-February 2012 43
Table: FDI By LCD TV Set Manufacturers In Mexico 48
Regulatory Development 51
Table: Five Digital Strategy Pillars 51
Company Profile 54
Lanix 54
Demographic