Consumer Electronics Purchasing Behavior
A RESEARCH REPORT ON:
“Consumer electronics purchasing behavior”
Submitted By:
Preetesh Shetty
MMS-1, SEMESTER-2
DIV-C
Roll no: 2011157
Project guide:
Prof. Taruna Parmar
DECLARATION
I Preetesh shetty, pursuing Master’s of Management Studies, semester 2 from Lala Lajpat Rai Institute of Management hereby declare that the research report entitled “Consumer electronics purchasing behavior” is submitted by me as a project work and is an original work.
ACKNOWLEDGEMENT
I would like to express my gratitude to Dr. Taruna Parmar, Faculty, Lala Lajpat Rai Institute of Management for providing me invaluable support and guidance in writing this research paper. The shortcomings or a limitation of the research or errors continued therein remains my responsibility.
CONTENTS: CHAPTER NUMBER | PARTICULARS | PAGE NUMBER | 1 | INTRODUCTION | 3 | | 1.a. Statement Of Problem | 3 | | 1.b. Objective | 4 | | 1.c. Scope Of Study | 5 | | 1.d. Limitations Of Study | 5 | 2 | EXECUTIVE REVIEW | 5 | 3 | LITERATURE REVIEW | | 4 | METHODOLOGY | 6 | | 4.a. Sample Size | 6 | | 4.b. Sample Location | 6 | | 4.c. Research Design | 6 | | 4.d. Data Type | 6 | 5 | DATA ANALYSIS & INTERPRETATION | 7 | 6 | FINDINGS AND SUGGESTIONS | 12 | 7 | CONCLUSIONS | 12 | 8 | QUESTIONNAIRE | 13 | 9 | BIBLIOGRAPHY & WEBLIOGRAPGHY | 15 |
Introduction
This research paper explores the attitudes and behaviors of consumers towards researching and purchasing consumer electronic goods. In recent years, the adoption of the mobile phones and laptops has been exceptionally rapid in many parts of the world and especially in India, where cellular phones are nowadays almost as common as wristwatches. India has 8’4 % of its population with internet access and still many companies are selling their products online.The exploratory study was conducted to increase our understanding of the mobile phone and computer market in general and analyze
“Consumer electronics purchasing behavior”
Submitted By:
Preetesh Shetty
MMS-1, SEMESTER-2
DIV-C
Roll no: 2011157
Project guide:
Prof. Taruna Parmar
DECLARATION
I Preetesh shetty, pursuing Master’s of Management Studies, semester 2 from Lala Lajpat Rai Institute of Management hereby declare that the research report entitled “Consumer electronics purchasing behavior” is submitted by me as a project work and is an original work.
ACKNOWLEDGEMENT
I would like to express my gratitude to Dr. Taruna Parmar, Faculty, Lala Lajpat Rai Institute of Management for providing me invaluable support and guidance in writing this research paper. The shortcomings or a limitation of the research or errors continued therein remains my responsibility.
CONTENTS: CHAPTER NUMBER | PARTICULARS | PAGE NUMBER | 1 | INTRODUCTION | 3 | | 1.a. Statement Of Problem | 3 | | 1.b. Objective | 4 | | 1.c. Scope Of Study | 5 | | 1.d. Limitations Of Study | 5 | 2 | EXECUTIVE REVIEW | 5 | 3 | LITERATURE REVIEW | | 4 | METHODOLOGY | 6 | | 4.a. Sample Size | 6 | | 4.b. Sample Location | 6 | | 4.c. Research Design | 6 | | 4.d. Data Type | 6 | 5 | DATA ANALYSIS & INTERPRETATION | 7 | 6 | FINDINGS AND SUGGESTIONS | 12 | 7 | CONCLUSIONS | 12 | 8 | QUESTIONNAIRE | 13 | 9 | BIBLIOGRAPHY & WEBLIOGRAPGHY | 15 |
Introduction
This research paper explores the attitudes and behaviors of consumers towards researching and purchasing consumer electronic goods. In recent years, the adoption of the mobile phones and laptops has been exceptionally rapid in many parts of the world and especially in India, where cellular phones are nowadays almost as common as wristwatches. India has 8’4 % of its population with internet access and still many companies are selling their products online.The exploratory study was conducted to increase our understanding of the mobile phone and computer market in general and analyze
Bibliography: * MARKETING MANAGEMENT – V S RAMASWAMY AND S NAMAKUMARI * RESEARCH METHODOLOGY – C R KOTHARI WEBLIOGRAPHY * www.wikipedia.com * www.google.com