Consumer Lifestyles in Malaysia
Consumer Lifestyles in Malaysia
Euromonitor International
July 2011
Consumer Lifestyles Malaysia
Euromonitor International Page i
List of Contents and Tables
Structure of the Report .......................................................................................................................................... 1
Consumer Trends ................................................................................................................................................... 1
Accelerating Urbanisation in Malaysia Influencing Consumer Expenditure ............................................................ 1
Digitalisation Reshaping the Retail Landscape in Malaysia..................................................................................... 2
Tourism Strongly Influences Consumption Trends in Malaysia ................................................................................ 3
New Generation of Young, Well-educated and Affluent Malaysian Consumers Makes Its Mark .............................. 4
Aging Population Driving Demand for Special Goods and Services ........................................................................ 5
Consumer Segmentation ........................................................................................................................................ 6
Babies and Infants.................................................................................................................................................... 6
Kids .......................................................................................................................................................................... 6
Tweenagers .............................................................................................................................................................. 7
Teens
Euromonitor International
July 2011
Consumer Lifestyles Malaysia
Euromonitor International Page i
List of Contents and Tables
Structure of the Report .......................................................................................................................................... 1
Consumer Trends ................................................................................................................................................... 1
Accelerating Urbanisation in Malaysia Influencing Consumer Expenditure ............................................................ 1
Digitalisation Reshaping the Retail Landscape in Malaysia..................................................................................... 2
Tourism Strongly Influences Consumption Trends in Malaysia ................................................................................ 3
New Generation of Young, Well-educated and Affluent Malaysian Consumers Makes Its Mark .............................. 4
Aging Population Driving Demand for Special Goods and Services ........................................................................ 5
Consumer Segmentation ........................................................................................................................................ 6
Babies and Infants.................................................................................................................................................... 6
Kids .......................................................................................................................................................................... 6
Tweenagers .............................................................................................................................................................. 7
Teens