Consumer Market Study on the Functioning of E-Commerce and Internet Marketing and Selling Techniques in the Retail of Goods
Executive Agency for Health and Consumers
Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report
Prepared by Civic Consulting
Subcontractors: TNS opinion – Euromonitor International
09.09.2011
Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report
Prepared by Civic Consulting Subcontractors: TNS opinion – Euromonitor International
Civic Consulting Potsdamer Strasse 150 D-10783 Berlin-Germany Telephone: +49-30-2196-2297 Fax: +49-30-2196-2298 E-mail: alleweldt@civic-consulting.de
Title
Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Dr Frank Alleweldt, Dr Senda Kara (directors) Dr J. Rupert J. Gatti, Dr Paul A. Kattuman, Dr Vincent Mak (price comparison websites, analysis prices online/offline and consumer choice) Assistant Professor Yu Jeffrey Hu, Professor Erik Brynjolfsson (economic analysis), Anna Fielder (factors affecting internet retail experiences) Dr Steve Schwarzer, Tanja Kimova (consumer survey, TNS Opinion), Mark Bevan, Victor Chauhan, Jonas Cerneckis (price collection, Euromonitor International) Rémi Béteille, Harriet Gamper (researchers) Dr Senda Kara, Dr Frank Alleweldt, Rémi Béteille, Harriet Gamper Donald Blondin, Lenka Filipova, Paul Hockenos, Lukasz Kocinski, Arabel Luscombe, Neva Nahtigal, Jesse Rothenberg, Johanna Warken, Aysun Yahlier 09.09.2011
Reported by
Reviewed by Support team
Report finalised on
Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods
Contents
KEY CONCLUSIONS EXECUTIVE SUMMARY 1. INTRODUCTION ........................................................................................................................ 18 2. CONSUMER
Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report
Prepared by Civic Consulting
Subcontractors: TNS opinion – Euromonitor International
09.09.2011
Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report
Prepared by Civic Consulting Subcontractors: TNS opinion – Euromonitor International
Civic Consulting Potsdamer Strasse 150 D-10783 Berlin-Germany Telephone: +49-30-2196-2297 Fax: +49-30-2196-2298 E-mail: alleweldt@civic-consulting.de
Title
Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Dr Frank Alleweldt, Dr Senda Kara (directors) Dr J. Rupert J. Gatti, Dr Paul A. Kattuman, Dr Vincent Mak (price comparison websites, analysis prices online/offline and consumer choice) Assistant Professor Yu Jeffrey Hu, Professor Erik Brynjolfsson (economic analysis), Anna Fielder (factors affecting internet retail experiences) Dr Steve Schwarzer, Tanja Kimova (consumer survey, TNS Opinion), Mark Bevan, Victor Chauhan, Jonas Cerneckis (price collection, Euromonitor International) Rémi Béteille, Harriet Gamper (researchers) Dr Senda Kara, Dr Frank Alleweldt, Rémi Béteille, Harriet Gamper Donald Blondin, Lenka Filipova, Paul Hockenos, Lukasz Kocinski, Arabel Luscombe, Neva Nahtigal, Jesse Rothenberg, Johanna Warken, Aysun Yahlier 09.09.2011
Reported by
Reviewed by Support team
Report finalised on
Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods
Contents
KEY CONCLUSIONS EXECUTIVE SUMMARY 1. INTRODUCTION ........................................................................................................................ 18 2. CONSUMER