Consumer perception on mobile phone

Project On

Perceptions of a people at the time of purchasing a Mobile

Submitted To:

Submitted By:

Prof. Kunal Mankodi

A-04 Sandip Chauhan
A-44 Vimal Prajapati
A-46 Jaykrishnan Sengundar
A-62 Ujjaval Vaidya

1|P age

Table of Content
ACKNOWLEDGEMENT............................................................................................................. 3
OBJECTIVES OF THE RESEARCH ............................................................................................ 4
RESEARCH METHODOLOGY ................................................................................................... 5
Data Analysis ............................................................................................................................... 7
A. Quantitative Data Analysis ................................................................................................. 7
Frequency Analysis........................................................................................................ 7

1.
i.

Phone Type................................................................................................................ 7

ii.

Phone Size ................................................................................................................. 8

iii.

Brand Name ........................................................................................................... 9

iv.

Social Image ........................................................................................................ 10

v.

Style ........................................................................................................................ 11

vi.

Operating System ................................................................................................. 12

vii.

Gender ................................................................................................................. 13

viii.